POSTV Taps BroadSign DMLS -

POSTV Taps BroadSign DMLS

Publish date:

Network operator POSTV has announced that it will use BroadSign Digital Media Logistics Suite (DMLS) for managing its in-store digital signage networks in the Netherlands.

POSTV has started deploying the DMLS with new network installations and is replacing old software in its existing networks. General Manager of POSTV Michiel Reinoud says he expects approximately 6000 new screens to be in operation by the end of 2006, including 5000 screens in MediaMarkt hypermarkets.

According to Michiel Reinoud, Broadsign DMLS was chosen because, unlike other solutions available today, it has a built-in media sales workflow, which greatly facilitates dealing with media buyers. Other important considerations were the experienced dedicated team of developers and support specialists, quick response to customization needs, and the ongoing development process that allows BroadSign to release a new version every 3 months.

BroadSign International is also granting POSTV distribution rights for BroadSign DMLS for the territory of Benelux (the economic union of Belgium, the Netherlands and Luxembourg).

BroadSign International's EVP of Sales and Marketing Brian Dusho said the Netherlands is a very advanced market in terms of advertising technologies and we are happy to have POSTV as our partner here and in Benelux. This company is a proven leader in retail digital signage, with a lot of hands-on experience.

For more information:


Image placeholder title

Broadsign’s Expanding Customer Base

In recent months several large ad-based networks have joined the ranks of BroadSign’s customers, including JCDecaux, Cineplex, GoGo Cast to name a few. JCDecaux has selected BroadSign’s software platform for its new digital signage installations around the world. Following rigorous field tests in 2010, the company ha

LG Taps Broadsign for SuperSign Premier-S

LG Electronics USA has selected BroadSign International as the software provider for its newest digital signage solution, SuperSign Premier-S.   According to Broadsign “The alliance with BroadSign, a leading player in the digital signage market with proven and scalable SaaS technology, is designed to make it easier f

Broadsign Expands

BroadSign International has announced it is expanding its global presence beyond its current base in North America and Europe into Asia, specifically targeting India and China. A recent customer win in India is launching BroadSign’s presence in the region, after beating out more than 20 other competing vendors to provide the software that will drive a retail digital signage network encompassing more than 300 stores, with plans by the retailer for thousands of stores in the future. BroadSign’s software, delivered via a Software as a Service (SaaS) model, powers digital signage networks in stores, restaurants, malls and transportation hubs around the world. The company expects its experience working with both network operators and retailers to be beneficial in India and China, where retailers are often building and operating the networks themselves. In addition, BroadSign’s focus on scalable software that remains affordable to manage even as the number of

Broadsign and rVue

Broadsign International, provider of digital signage software, and rVue, Inc. a subsidiary of rVue Holdings, announced today that the Open API integration between the two platforms has been completed. BroadSign carried out the initial phase of integration with rVue last year, becoming the first digital signage softwa