BroadSign International Inc. has announced that Channel M will use BroadSign digital signage technology to deliver in-store programming to national retailers Nordstrom, and Ashley Furniture HomeStore.
BroadSign provides hosted software for operating digital signage networks in stores, restaurants, malls and transportation hubs around the world.
Channel M is the largest producer and owner of digital audio and video content in North America and plays content on in-store digital signs. The BroadSign-powered Channel M network will provide hours of looped content and the ability to tailor content to specific stores or regions creating greater interest for the customer.
Retailers use in-store digital signage to enhance the retail environment, extend shopping time, reinforce brand loyalty and increase sales. However, a key requirement is fresh, relevant, easily programmable content for their stores. To that end, Channel M chose BroadSign's hosted software because it makes it easy to frequently update location-specific programming, allows extra-long content loop.
Nordstrom will roll out the Channel M network to its 99 stores in the BP. department. Already installed in a few stores, the network will feature music videos programmed by Channel M.
Ashley Furniture HomeStore will roll out Channel M to 300 stores over the next 18 months. With large store layouts, Ashley Furniture HomeStore will play Channel M content on most or all of the 24 screens in each store. BroadSign's software enabled the network to meet the key criteria of being able to change content during the day to appeal to different psychographics. The network will show music videos, corporate commercials and mattress ads.
“This is an exciting leap forward in technology for in-store multimedia advertising,” said David Teichner, CEO of Channel M. “For the first time, we have the ability to speak immediately to the customer, change programming, entertainment and ads almost instantly. BroadSign's technology really makes retailer’s tailored campaigns possible.”
“Today’s customers want relevant information and respond well to point-of-purchase advertising,” said Rick Engels, BroadSign's president and CEO. “Channel M is a powerful network catering to cutting-edge retailers who want to bring targeted programming into their store locations. Our technology allows networks like Channel M the power and flexibility to expand and easily manage a network as the industry grows.”
Channel M’s ScreenPlay In-Store Division broadcasts at over 25,000 business locations and is now converting its existing networks to BroadSign’s technology.