BroadSign For Nordstrom, Ashley Furniture - AvNetwork.com

BroadSign For Nordstrom, Ashley Furniture

Author:
Publish date:

BroadSign International Inc. has announced that Channel M will use BroadSign digital signage technology to deliver in-store programming to national retailers Nordstrom, and Ashley Furniture HomeStore.

BroadSign provides hosted software for operating digital signage networks in stores, restaurants, malls and transportation hubs around the world.

Channel M is the largest producer and owner of digital audio and video content in North America and plays content on in-store digital signs. The BroadSign-powered Channel M network will provide hours of looped content and the ability to tailor content to specific stores or regions creating greater interest for the customer.

Retailers use in-store digital signage to enhance the retail environment, extend shopping time, reinforce brand loyalty and increase sales. However, a key requirement is fresh, relevant, easily programmable content for their stores. To that end, Channel M chose BroadSign's hosted software because it makes it easy to frequently update location-specific programming, allows extra-long content loop.

Nordstrom will roll out the Channel M network to its 99 stores in the BP. department. Already installed in a few stores, the network will feature music videos programmed by Channel M.
Ashley Furniture HomeStore will roll out Channel M to 300 stores over the next 18 months. With large store layouts, Ashley Furniture HomeStore will play Channel M content on most or all of the 24 screens in each store. BroadSign's software enabled the network to meet the key criteria of being able to change content during the day to appeal to different psychographics. The network will show music videos, corporate commercials and mattress ads.

“This is an exciting leap forward in technology for in-store multimedia advertising,” said David Teichner, CEO of Channel M. “For the first time, we have the ability to speak immediately to the customer, change programming, entertainment and ads almost instantly. BroadSign's technology really makes retailer’s tailored campaigns possible.”

“Today’s customers want relevant information and respond well to point-of-purchase advertising,” said Rick Engels, BroadSign's president and CEO. “Channel M is a powerful network catering to cutting-edge retailers who want to bring targeted programming into their store locations. Our technology allows networks like Channel M the power and flexibility to expand and easily manage a network as the industry grows.”

Channel M’s ScreenPlay In-Store Division broadcasts at over 25,000 business locations and is now converting its existing networks to BroadSign’s technology.

For more information: www.broadsign.com

Related

Broadsign and DPN

BroadSign announced August 21st that Massachusetts-based Digital Promo Network (DPN) will use the BroadSign Suite to deploy a digital signage network in 500 convenience stores by the end of 2007, with plans to expand the network to 2,000 stores over the next 18 months. BroadSign provides hosted software for powering digital signage networks in stores, restaurants, malls and transportation hubs around the world. BroadSign's digital signage network software will allow DPN's advertisers to buy and schedule in-store video spots in a targeted and efficient manner and manage networked content from one central location. Each convenience store location will have up to two screens that will play ads promoting the products sold in-store as well as other relevant information and entertainment content. The full-color digital displays, managed by BroadSign software, will allow the stores to capture the attention of customers, increasing the performance of its point-of-purchas

Broadsign Expands

BroadSign International has announced it is expanding its global presence beyond its current base in North America and Europe into Asia, specifically targeting India and China. A recent customer win in India is launching BroadSign’s presence in the region, after beating out more than 20 other competing vendors to provide the software that will drive a retail digital signage network encompassing more than 300 stores, with plans by the retailer for thousands of stores in the future. BroadSign’s software, delivered via a Software as a Service (SaaS) model, powers digital signage networks in stores, restaurants, malls and transportation hubs around the world. The company expects its experience working with both network operators and retailers to be beneficial in India and China, where retailers are often building and operating the networks themselves. In addition, BroadSign’s focus on scalable software that remains affordable to manage even as the number of

BroadSign Acquires Navori

BroadSign International, Inc. (BroadSign), provider of hosted software for managing digital signage networks, announced Feb. 5th that it has entered into an agreement to acquire privately-held Navori International S.A. (Navori). The Switzerland-based company provides software solutions for closed digital signage networks. Financial terms of the agreement have not been disclosed. This acquisition reinforces BroadSign’s leadership as the premier software provider in the digital signage industry and expands the company’s presence in the European and Pacific Rim markets with a centrally located facility for sales, support and services staff. It also builds on the company’s leadership position in the expected industry consolidation and adds to BroadSign’s market share and vertical penetration...

Arbitron, Broadsign Proof of Play

BroadSign International Inc., provider of hosted software for managing digital signage networks, has announced that Arbitron, Inc. (NYSE: ARB) has launched a series of tests aimed at enabling third-party audits of BroadSign’s proof of play reports, using Arbitron’s PPM technology. The goal of the first test, conducted in December 2007, was to verify whether the PPM devices could accurately detect Arbitron’s inaudible code embedded in the loop of media files played on screens in a real store environment. The test was carried out in two convenience stores in Vermont. Both stores are part of the digital signage network operated by Digital Promo Network with the help of BroadSign’s hosted software solution BroadSign Suite. According to Arbitron...

Broadsign and rVue

Broadsign International, provider of digital signage software, and rVue, Inc. a subsidiary of rVue Holdings, announced today that the Open API integration between the two platforms has been completed. BroadSign carried out the initial phase of integration with rVue last year, becoming the first digital signage softwa

Poland's Call2Action Selects BroadSign Software

A leading digital signage network operator in Poland, Call2Action, has completed the deployment of BroadSign's SaaS platform on its 3400-screen network and is installing new digital signs in grocery stores across the country. Call2Action will add 600 new screens by the end of March, bringing the total number of locat

BroadSign Suite 6.0

BroadSign International has announced the release of the BroadSign Suite 6.0, an advanced enterprise-scale software platform for digital signage networks. The Software as a Service (SaaS) offering is licensed on a monthly subscription basis and allows digital signage networks and their operators a way to manage even the largest networks for both maximum ad revenue and efficiency. All of BroadSign's existing customer networks will be remotely upgraded at no additional cost...

Broadsign and Intel AIM Suite

Following a series of pilots, Broadsign has integrated its proof-of-play reports with Intel AIM Suite, an anonymous video analytics technology, to offer a comprehensive measurable signage solution. The integration means that, from now on, digital signage networks using BroadSign and Intel AIM Suite will offer their ad