Amscreen has announced an exclusive deal with UK private hospital group BMI Healthcare to provide millions of patients with the most up-to-date weather information across the Amscreen Healthcare network.
The exclusive sponsorship deal will enable BMI to reach almost 3 million patients a month via the UK’s leading weather forecasting service Netweather, whose live weather feed is regionally updated in real time to inform patients of what weather conditions to expect when they step outside. In addition, it provides a prominent platform to inform patients of the many benefits of using BMI Healthcare for a wide variety of healthcare needs.
Since it was established in 2008, Amscreen Healthcare has gone from strength to strength with over 2 million people now interacting with the screens on a daily basis.
Amscreen’s close proximity signage units are installed in GP surgeries, hospitals and dentists up and down the country and can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops where the average dwell time is approximately 20 minutes.
Nigel Moon, Head of Marketing at BMI Healthcare commented: “This advertising and sponsorship package provides us with a great opportunity to feature BMI Healthcare, our local hospitals and services to a highly targeted audience at a key time in the patient journey.”
BMI Healthcare joins other leading brands such as Unilever, GSK and Pfizer along with the Government’s COI that advertise products and services such as Vaseline, Serious Quitters and Surestart Campaigns to the captive audiences in GP surgeries across the healthcare network.
Simon Sugar added: “We are delighted to announce this sponsorship deal with BMI Healthcare. Our state of the art, fully monitored system will ensure that BMI receives maximum exposure across the network and with full campaign compliance and proof of play reports provided, BMI can be confident that their messages are being broadcasted to their target audience. We look forward to working with them further as we expand our network over the coming months.”
For more information on Amscreen, go to www.amscreen.co.uk
For more information on Netweather, visit www.netweather.tv