DiGiCo Chief Executive Bob Doyle, along with Jack Kelly, president of Pro Audio/Lighting distributor Group One, took to the road in the month of February, introducing DiGiCo's progressive SD7 system to live sound and theatre engineers, system integrators, designers, specifiers and rental company personnel in the US. The 'SD7 Road Show' included stops in many major cities and secondary markets, meeting with principals and staff at many top production and rental houses including Thunder Audio, Clair Brothers Audio, Soundcheck, Sound Image, ATK Audiotek, Hollywood Sound Systems, and Delicate Productions. DiGiCo Brand sales manager Allan Nichols and technical sales coordinator Taidus Vallandi joined the duo for respective Nashville and southern CA dates.
"This approach is essential in growing our business worldwide," explains Doyle, "as all major territories look to the US for their product use directives. Because of the niche nature of the pro-audio industry, this is an important way of carrying the word-of-mouth message to engineers, system integrators and designers and even rental company warehouse personnel about the new SD7 system, and to encourage them to specify the console on upcoming projects and tour riders."
"The launch of a major technology advance like the SD7 is best fully appreciated when seen in-person and on a guided tour by an experienced pro like Bob," says Kelly. "It was also a great time for me to visit with lots of existing Group One customers now that DiGiCo is part of our product line, along with Blue Sky, Celestion, MC2, and XTA."