Mood Media's Technomedia Acquisition Points to 2013 Trends

Author:
Publish date:
Social count:
0

Toronto, Canada-based Mood Media, an in-store provider of retail media and digital signage, has purchased the assets of Technomedia Solutions, the Orlando, FL-based integration firm that John Miceli built after he sold Soundelux to Liberty Media in 2001. From the Financial Post:

Mood Media Corp. has acquired the assets of Technomedia Solutions and its sister company, GoConvergence, for approximately U.S. $23-million in cash.

Toronto-based Mood Media may also make an additional payment in 2014, depending on the profitable growth of the operations.

Technomedia is a Florida-based company that designs advanced audio-visual systems for venues such as theme parks, restaurants and retail clients. Among Technomedia’s customers is clothing retailer Abercrombie & Fitch, the Hard Rock Cafe chain of restaurants and Cirque du Soleil.

Mood Media, formerly Fluid Music Canada, has been on an acquisition spree of late, starting in 2011 with the purchase of background music company Muzak, and the purchase of DMX, a provider of multi-sensory branding services, in March, 2012.

The acquisition of Technomedia—including partner company Go Convergence, a customer engagement marketing firm—continues Mood Media’s expansion into video, digital signage, and interactivity.

It also begins to address one of the key questions on everyone’s mind through 2012: Where will the content come from? Will more integrators acquire agencies to supply the necessary branded material for their signage ventures? Or will they build these agencies from the ground up, in-house? Whatever the case, this deal points to what may be the model of the future for place-based marketing, where agency, content creator, and integrator are one and the same.

Related

Cineplex Completes DDC Acquisition

By David Keene Ciniplex Entertainment Limited Partnership , Toronto, Ontario, has just announced that it's done a deal: it has completed its plan announced just a few weeks ago, to acquire   Digital Display & Communications Inc.   (DDC), an implementer of digital signage networks . This sh

Image placeholder title

X2O Media Dives Deep at DSE 2013

X2O Media will launch their new HTML5-Based platform, along with new apps and solutions driven by the platform, at Digital Signage Expo 2013 at the Las Vegas Convention Center, February 26-28.

Image placeholder title

InfoComm Show Attendance Points To Economic Rebound

After setting attendance and exhibitor records in 2008, InfoComm saw its numbers dip slightly as the global economy collapsed. Four years later, the economy is on the rebound, and the Show is on the verge of breaking many of the records it set in 2008.

IAVI Announces Acquisition of Visual Solutions Distributing

FOR LAUDERDALE, FL--IAVI has entered into a definitive agreement to acquire substantial assets of Visual Solutions Distributing (VSDI), a well known distributor of high tech display systems and complete audio-visual solutions. The acquired business will include the addition of experienced sales and engineering staff