YCD Multimedia is once again transforming the way retailers communicate with their customers with the release today of YCD|RAMP (Real-Time Ad Management Platform). Developed to address the real needs and challenges of retailers and marketers, YCD|RAMP introduces a unique, simple and seamless platform for the production, distribution and optimization of in-store digital media campaigns, maximizing campaign impact and reducing time-to-market. YCD|RAMP was previewed at The Economist's Media Convergence Forum on October 22nd in New York, NY.
YCD|RAMP is an in-store digital media campaign management platform that emulates the real workflow between a retailer, their agency and their suppliers. In real-time, a new digital campaign can be uploaded by the ad agency or production house, approved by the corporate headquarters and distributed to screens at all or any subset of the retailer's locations. With the built in content creation tool a regional office, or individual store can customize and generate their own promotions to suit their local needs from a library of pre-approved templates. Customized approval settings ensure all campaigns receive proper review and follow corporate branding guidelines.
When fully integrated with the retailer's point-of-sale system YCD|RAMP will complete the information loop by allowing for analysis and reporting on the success of each campaign and using that data to optimize the campaign, in real-time, for maximum impact and return on investment.
"YCD|RAMP elevates the measurability and ROI of in store ads to heights never before possible outside of the e-commerce space!" said Noam Levavi, Chief Executive Officer at YCD. "RAMP was developed with the future needs of retailers in mind and reflects 10 years of working closely with our customers to fully understand their challenges. The launch of this platform significantly empowers marketers and marks a turning point in in-store advertising. For the first time, brands and retailers can assess, in real-time, the impact of their in-store ads and dynamically optimize their campaigns anytime and from any Internet enabled device."
Contact YCD Multimedia to find out more about YCD|RAMP and their end-to-end solutions for in-store marketing, or visit them at their joint booth with Sony Electronics (#202) at The Digital Signage Show, November 10-11 at New York's Jacob Javits Center where their full range of retail digital signage solutions will be on display.