Diversified Media Group (DMG), a network management and systems engineering companyfor digital signage networks, announced that its president, John Melillo, will head up a session at GlobalShop next week, the annual trade show dedicated to in-store marketing and retail design. The session, entitled “Digital Signage Project Management: From Pilot to General Roll-Out”, takes place at GlobalShop in Chicago on March 19, from 2:30 to 3:30 pm.
The panel will discuss how digital signage can build brand, create shopping experiences and move product. The distinguished group of experts includes Pat Hellberg of Nike, Tim Hunter of Tim Hunter Design and Stephen Platt of the Platt Retail Institute. The panel is expected to delve into how the needs of the brand are supported by current market research, how the creative is designed to deliver the most appropriate message and how it is all brought together with overall project management.
“The key to success,” says Melillo, “is defining the client’s objectives, isolating their expectations–and then, managing and delivering on those expectations.”
Diversified Media Group provides complete consultation, design, installation, training, content development and technical support for business television and digital signage networks worldwide; especially for retail sites, mixed-use developments, educational institutions, and sports/concert venues. Based in Kenilworth, New Jersey, DMG operates its own private teleport and data center for its customers, offering maximum confidentiality and security. For more information: http://www.divmedia.net for more information.
Radical Computing New DS Platform
Radical Computing announced on January 7th the launch of its new Adaptive Signage platform for developing the next generation of digital signage products. The Adaptive Signage platform will, according to the company, “serve as the basis for creating unified and intelligent marketing solutions capable of taking critical data from various sources to automatically structure content delivery.” “The goal of the adaptive signage platform is to support a major paradigm shift in 1-to1 marketing for retailers, thereby allowing marketers to customize marketing responses to individual consumers in real time,” said Alex Tsyfanskiy, Director, Product Development of Radical Computing. Adaptive Signage platform will address 1-to1 marketing for retailers by identifying four unique dimensions of 1-to-1 marketing...