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PIXELFire, JVC HD LED Debut Interactive Ad

  • PIXELFire Productions (Renton, WA) is launching the company’s new PIX-iT technology on JVC's new HD LED display. PIX-iT is technology that engages live audiences in virtual advertising allowing cell phone photos to appear on huge LED billboards in real time.
  • Developed by company founder/president Steve Bumstead, the technology enables people celebrating in Times Square to take photos with cell phones, then see the photos broadcast in real time on the JVC HD LED display -- literally becoming part of dynamic video advertising content.
  • In early December, JVC celebrated 30 years as a prominent advertiser in Times Square unveiling one of the world's most technologically advanced HD LED displays, manufactured by Rancho Cordova, CA based D3 LED. "We see this as the ultimate venue for our PIX-iT technology," says Bumstead. "Times Square is the crossroads of the world, and what's better than New Year's?"
  • In addition to audience photos appearing in real time on the JVC Spectacular, people can access a branded microsite to download a souvenir copy. The email address participants can email photos to, from their cell phones, becomes operational on New Year's Eve -- nyc`
  • Bumstead believes that PIX-iT technology will usher in a new advertising model to engage audiences and consumers in memorable, interactive ways -- an important dynamic for stronger product and company branding. "We have over 200 million cell phone users in the U.S. and that number is growing every day," says Bumstead. "They're spending $200 million annually on video features and content for phones with a voracious appetite for new apps and entertainment."
  • Bumstead's company is no stranger to the Times Square pantheon of large-scale public displays. In 2006, PIXELFire Productions teamed with Campbell Ewald to produce Chevrolet's spectacular display atop One Times Square -- Times Square's first video-analog clock. "The Chevrolet sign was a first in the world of large-scale outdoor screens," says Bumstead. "Cool, interactive content is the name of the game in out-of-home advertising today."
  • For more information on PIXELFire Productions products/services, visit

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