Fiberplex Goes Live With New LightViper Web Site

  • ANNAPOLIS JTC, MD--Fiberplex have gone live with a brand new LightViper web site at The new site contains complete technical information on all LightViper products & accessories including manuals, application drawings, a library of product photo’s, press releases, and company, Rep and Distributor contact information.

The new sight was designed by RTM Creative with input from the marketing & engineering team at Fiberplex. The new site allows users to easily find information on all aspects of the LightViper product line. “Our old sight design was somewhat difficult to navigate. We received comments from time to time from people who had visited the site saying that they couldn’t find the information they needed. We realized we needed to remedy this situation fast, because these days, a company’s first impression and most effective education vehicle & sales tool is an effective web site” said Sam Spennacchio, Director of Sales & Marketing. “When we discussed how to get this new site completed as everyone at Fiberplex had so little time to devote to the project, the obvious choice for us was to turn to RTM Associates. RTM handles all of our creative work for advertising and brochures. They were obviously the right choice for helping us to create the new web site as well.

Bob Martin, principal at RTM Associates had this to say “FiberPlex is at the cutting edge in the pro audio/video world with their fiber-optic technology. What’s interesting, though, is for them this is already proven technology with years of operation in their government systems. Representing them as being brand new and old pros at the same time is a bit challenging, but I believe we’ve hit a good balance with the website and their ad/collateral materials. Their industrial design is so good that it raises the bar for us to come up with marketing design that complements them.”

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