PxPixel
Adcentricity Adds New Network Partners - AvNetwork.com

Adcentricity Adds New Network Partners

Author:
Publish date:

Adcentricity has made additions to its roster of digital media network partners.

•Taxicab advertising is a powerful way to reach captive, on-the-go consumers. Adcentricity now represents over 1,000 national taxicab screens, available to advertisers as traditional spot buys or custom interactive channels.

•GreenOwl Mobile, a developer of location-based traffic and media apps, is the latest strategic partner for Adcentricity. Drivers use GreenOwl’s TrafficAlert app across Canada. TrafficAlert’s location-based and contextual audio ad inventory will be integrated into Adcentricity’s digital media management platform. “This is an exciting addition to our ADCentral platform as it is our first mobile app allowing us to target mobile users,” said Brad Alles, SVP of Business Development. TrafficAlert’s ad platform can deliver audio and visual messages to drivers by location, time of day, weather, traffic speed and other variables.

•Through their partnership with BOLDstreet Wireless, Adcentricity has opened up the availability of ad space on Wifi networks located in coffee shops, airports and shopping malls throughout Canada.

•The iGotcha Media network adds to Adcentricity’s digital signage inventory with screens in over 25 of Montreal and area’s golf courses, reaching the sought after affluent golfer demographic.

•The Optometry News Network offers targeted messaging in optometry clinic waiting rooms, often combined with eyeglass shops, reaching a specific audience at both the point of care and point of sale.

•Adcentricity’s partnership with The Media Merchants allows for the pairing of outdoor night projections and street-facing custom interactive storefronts with existing digital signage and location-based offerings.

•The Vif Tele network reaches consumers at Laurentian Bank branded bank machines strategically placed in high-traffic areas.

Adcentricity’s ADCentral platform offers advertisers and media buyers ways to reach consumers through location-based digital screens, in-store audio networks and mobile applications.

“Consumers have an opportunity to see an advertiser’s message a number of times throughout the week, reinforcing traditional media buys and building frequency in a highly targeted way,” said Alles.

These new networks bring the total available to advertisers to nearly 90, representing over 240,000 screens, in over 71,000 venues across North America.

Related

Network Directory Listings Continue

Listings are coming in for the new Directory of North America’s Advertising-based Digital Place-based Networks (Print and Online). Network Operators can still list their services in the first annual Digital Place-Based Network Directory. And if your company is not a Network but a digital signage supplier–hardware or software–you’ll want to encourage your customers that operate networks to list in the Directory.

Listing Deadline, DPb Network Directory

The Digital Place-Based Network Directory is still open for Listings. Published by NewBay Media, the Directory will benefit Digital Place-Based Network Operators, agencies, advertisers, suppliers, and investors–and will be distributed at major industry events as well as online and in a mailed print edition. The online Listing platform will remain open until November 21st, 2012.

Ripple and SeeSaw Networks

Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks, a media company offering the most extensive digital out-of-home media network advertising portfolio, today jointly announced a broad-reaching advertising sales partnership.  The agreement adds more than 2,000 Ripple screens in venues including Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully’s to SeeSaw’s out of home advertising inventory, totaling millions of weekly impressions. Through this partnership, SeeSaw’s portfolio of top-tier brand advertisers will now be able to feature their messages alongside Ripple’s fast growing network of geographically-targeted lifestyle content delivered by partners including CBS, E! Entertainment, Reuters, The New York Times and Yahoo!.  The addition of Ripple to SeeSaw’s advertising inventory brings its total offering to more than 20,000 venues nationwide, reaching more Americans tha

Network Directory to Address Metrics, Consolidation, and Industry Maturity

The Digital Place-Based Network Directory, the new resource to benefit Digital Place-Based Network operators, ad agencies, advertisers, suppliers, and investors, is open for listings. And Executive Editor David Keene has brought together a line-up of top industry analysts and executives to present the latest research on the Network Landscape.

Listing Deadline Extended, DPb Network Directory

The Digital Place-Based Network Directory is still open for Listings. Published by NewBay Media, the Directory will benefit Digital Place-Based Network Operators, agencies, advertisers, suppliers, and investors–and will be distributed at major industry events as well as online and in a mailed print edition.