Target Launches Channel Red In-Store TV - AvNetwork.com

Target Launches Channel Red In-Store TV

Author:
Publish date:

According to a report in Narrowcasting News, a private-subscription service from Bill Collins, Target Corporation has entered into the media business this past holiday season when it became the first Top Ten retailer in the USA to complete a nationwide rollout of a company-owned, multi-channel in-store private TV network.

The network, called Channel Red, is currently comprised of three (and possibly more) distinct networks in Targets electronics/music/ movies department. Channel Red is deployed coast-to-coast across the USA at all 1400-plus Target Stores. The private TV network is not currently visible in any other departments at Target beyond the electronics/music/movies department.

According to Target merchandising manager Steve Eastman, who was cited in early 2005 in the Twice on-line consumer-electronics newsletter, Target converted its former one-channel MTV-style Target Video Network to Channel Red by converting from analog signals to a digital media network that will provide controllable and metered high-definition content.

One Channel Red channel serves Targets music/movies zone, where it narrowcasts samples of movies on DVD and music on compact disk (CD)which shoppers can buy at Target. A second Channel Red network is stationed in the video-game area of the electronics department where it lures young people into buying the newest video games.

Shoppers can spot the third Channel Red network on the bank of televisions offered for sale in Targets electronics department.

Content on this Channel Red network some of which appears to be narrowcast in high-definitionis an attractive combination of Target advertisements from network/cable TV, third-party advertising from brands sold in the electronics department, and image advertising that highlights Targets involvement in the community.

The news on Target is part of a larger document produced by retail consultant Laura Davis Taylor and Bill Collins that reports on the current status of in-store TV networks in North American retail at the beginning of 2006. This 8,000-word report is available from the In-Store Marketing Institute. For more information, contact: Bill Collins, 513 271-4425; NarrowcastNews@cinci.rr.com

Related

Harris in 4th Largest In-Store TV Launch

David Keene- As you might expect from a good trade show in a rapidly growing industry, there’s as much or more marketing news than new product news causing buzz on the floor of the Digital Signage Expo this week in Las Vegas. Case in point, the Harris announcement yesterday that they are providing the content manageme

Image placeholder title

Guerilla Launches New In-Store TV Solution

Guerilla has introduced a new in-store TV product, En-gage. A digital signage solution, the online system allows for advertising content to be deployed to any number of screens, in any location, with the click of a button. The total solution including hardware and software delivers content to strategically positioned screens in order to interact with customers on a personal level and stimulate the desired response.

Destination Media Launches C-Store TV

Destination Media, the industry leader in digital out-of-home television, has announced the launch of the C-Store (convenience store) TV network in top U.S. media markets. C-Store TV initially launches in Boston, New York and Los Angeles with 100 new locations. Following the launch in these three cities, C-Store TV will be installed in other leading markets across the country. C-Store TV currently offers programming from sister network Gas Station TV and will soon feature unique content experiences. C-Store TV programming will run on 32- to 37-inch LCD screens by LG Electronics, located in key high traffic areas throughout the store such as near check-out and above beverage coolers and coffee stations.

Logging In-Store Media

A new Digital Signage Playlog Standard will enable software vendors to deliver a consistent, accurate record of play to marketers.

Nanonation for In-Store Interaction

Nanonation will showcase a number of new  digital screenmedia solutions at the Customer Engagement Technology World (CETW) show in San Francisco, April 27-28. Nanonation’s booth #506 will offer visitors a way to explore an array of digital signage, kiosk, and mobile solutions developed for leading brands worldwide. Th