More than 70 percent of the world’s purchasing power is outside of the United States, and, as a result, more and more U.S. companies are looking to increase their international sales with help from the Commerce Department’s U.S. Commercial Service and other federal agencies. At InfoComm 2009, the Commercial Service is offering programs to assist in export and partnering efforts.
InfoComm 09 has been selected by the U.S. Commercial Service to participate in the International Buyer Program (IBP), truly making it a global marketplace. The program offers a number of services to help international attendees make the most of their experience at the show.
Through the IBP program and its globally integrated network, the U.S. Commercial Service provides a three-pronged approach that assists small and medium-sized U.S. businesses export their products and services.
First, Commercial Service overseas staff, located at U.S. embassies and consulates throughout the world, works to recruit and bring to the Show foreign buyer delegations, and helps organize their plans for doing business at the Show.
Second, during the Show, trade specialists from the U.S. Commercial Service will manage the International Business Center (IBC). The IBC is located along with international registration in room W206A. In the IBC, buyers may negotiate with sellers, use meeting rooms provided free of charge on a first-come first-served basis and take advantage of the facility to plan their visits to the exhibit floor.
Third, with its network of offices across the U.S. and in more than 80 countries, the U.S. Commercial Service utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide.
Several exhibitors have already registered to take advantage of the U.S. Commercial Service’s Showtime program, organized by its Information and Communications Technologies Team. The program gives U.S. businesses the opportunity to meet one-on-one with U.S. Commercial Service international trade specialists to discuss business opportunities and challenges specific to their company, as well as obtain the latest market information on their countries of interest. For more information, visit the IBC in room W206A.