TORRANCE, CA--Stewart Filmscreen Corporation announced the launch of their new brand identity system.
Over the past 60 years Stewart Filmscreen has grown to serve several segments within both the commercial and residential markets. In order to keep pace with their expanding business Stewart recognized that they must revamp their brand identity in order to remain relevant and connect with their various business segments.
With that said, Stewart Filmscreen hired Noyd Communications Inc. to research and evaluate Stewart’s existing communications, address the design issues facing the corporate, commercial and residential divisions and develop an identity system that would best meet their needs. It was critical that the new identity system maintained Stewart’s strong iconic branding while at the same time evolve with a changing marketplace.
In order to thoroughly comply with the needs of Stewart’s partners and customers, Noyd Communications recognized that the new identity system should be segmented into two categories: commercial and residential. The commercial identity system was designed to embody the strength of Stewart Filmscreen’s commercial capabilities appealing to architects, integrators, consultants, corporate AV Pros and commercial installers. For the other division, the residential identity system was based on Stewart’s heritage in Hollywood’s screening rooms and reputation as the reference standard for professionals, discriminating consumers and videophiles alike.
With much discussion and input from the Stewart partners and managers a new identity system was created preserving both the heritage and brand recognition value of their previous logo while putting a more contemporary polish on it. The identities will be expressed throughout all communication mediums to ensure brand uniformity.
Over the past year, Stewart Filmscreen’s new identity system has been integrated into their collateral system, ad campaigns and now the launch of their new website. The website clearly distinguishes the changes that have taken place and how each segment is being addressed. The site’s wire frame architecture, functionality and performance were enhanced to improve the user’s experience. The website’s navigation was optimized to include easy to use menus and tables directing users to the appropriate portion of the website, i.e. commercial, corporate, screen assistant, etc. In addition, the Stewart products and solutions are now featured in their respective environments; commercial vs. residential allowing prospective consumers to imagine how each product would appear in their room.