PxPixel
Harris DOOH Network Powers Automotive Broadcasting Network - AvNetwork.com

Harris DOOH Network Powers Automotive Broadcasting Network

Author:
Publish date:

The Automotive Broadcasting Network (ABN) is several months into its large-scale, digital signage network rollout at auto dealerships across the United States. Harris Digital Out-Of-Home solutions serve as the core network architecture, with the company’s InfoCaster suite of hardware and software products supporting all dynamic content creation, network management and targeted media playout functions. Harris Digital Out-Of-Home is also providing on-site installation and managed services from its network operation center.




Image placeholder title






“We have more than 600 media players deployed, powering well over 1000 screens in 42 states,” said Jerry Daniels, president and CEO of Automotive Broadcasting Network. “We are hearing plenty of success stories, from building positive customer relationships to driving transactions.”

Honda of Superstition Springs in Phoenix is one such story. Executive manager Christopher Zamora reports that sales are up since increasing his in-house advertising efforts. The ABN network delivers customized, targeted content to the dealership’s showroom, parts boutique and service areas. This includes digital menu boards in the parts and service departments that offer price lists and customer discounts, as well as other promotional content and TV entertainment delivered via ABN’s flagship Dealer TV programming.

“We spend between $75,000 and $100,000 a month on advertising, traditionally targeting television, radio, direct mail and other external methods,” said Zamora. “I thought it made sense to bring more of that in house and generate a response that we could measure. My philosophy is that the best customers to buy cars, services and parts are in your dealership already. We’ve had the screens up for four months, and we just had our best January on record.”

Zamora and Daniels both confirm that the InfoCaster-powered visual quality of the screens is a major benefit. Zamora comments on the dynamic, interactive content and how that translates to attracting viewers and influencing sales. Daniels adds that the flexible network management tools of InfoCaster have allowed ABN to completely transition from its long-time satellite delivery platform to multi-point Internet delivery, enhancing ABN’s ability to target custom content to different screens and locations.

“Dynamic content is an important term for us, as we provide all network content as part of our turnkey service,” said Daniels. “We work to make the content we create visually appealing and effective for our dealers. Harris Digital Out-Of-Home and InfoCaster are strong at delivering the broadcast-quality graphics you see on television. The look of our network is far more high-end than before.”

ABN launched its Dealer TV service in 2008 to enhance the automotive retail experience for customers and better control sales environments. Daniels adds that InfoCaster allows his creative staff to add multiple zones of graphics and animations for livelier screens, and has enabled ABN to integrate social media tools like Facebook and Twitter to engage dealerships and their customers.

“The ABN rollout exemplifies the power that out-of-home networks can offer to businesses that wish to communicate directly with their customers,” said Denise MacDonell, director and general manager, Harris Digital Out-Of-Home. “The ability to offer dynamic and targeted visual content across multiple digital displays brings the in-store experience to life for consumers, while giving businesses new opportunities to tell their stories and engage with their customers. We’re proud to collaborate with ABN as we roll out this service to more auto dealerships across the country.”

Related

Harris DOOH Solution for ABN Auto Dealerships

The Automotive Broadcast Network (ABN) has selected Harris Corporation as its vendor of choice for a dynamic, scalable Digital Out-Of-Home (DOOH) solution to augment its Dealer TV broadcast at auto dealerships across North America. The solution will deliver superior technology, network operations management, and turnk

Harris Broadcast Strengthens Leadership Team

Harris Broadcast plans to preview the new management team’s vision and strategy at IBC 2013 in Amsterdam (Stand 7.G20, RAI Exhibition Centre, Sept. 13-17). The business also announced new senior management appointments. Steve Foreman has been named president of global operations and services, and Jeff Liening, senior vice president of global sales operations.

MSG Launches Harris DOOH Network

Madison Square Garden opened its doors to hockey fans Thursday night for the 7 p.m. face-off between the New York Rangers and Toronto Maple Leafs.  The occasion marked opening night for the Rangers’ home season — and the storied arena’s first sports event since completing phase one of a venue-wide renovation. The new

Image placeholder title

Harris Broadcast Names Charlie Vogt CEO

Harris Broadcast, a portfolio company of The Gores Group and a global supplier of networking, routing, and software solutions that create, manage, transmit, distribute, and monetize multimedia content, has introduced that it has appointed Charlie Vogt as chief executive officer.

Harris Adds InfoCaster DOOH Player

Harris has released the InfoCaster DS550 media player, a compact digital out-of-home platform for media playout. Featuring an ultra-small form factor (7.48-inches by 5.90-inches by .98-inch) the DS550 is designed for rear-monitor mounting. The InfoCaster DS550 includes Wireless N networking for implementation wher

Harris Corporation, VBrick Deliver Hybrid Networks

Harris Corporation and VBrick Systems have leveraged the companies' multimedia expertise to create a powerful, combined solution that delivers digital signage and live streaming video over various communications networks. Customers across the commercial, government, and education markets now have the convenience of using one system to deliver the companies' combined digital signage and IP video streaming solutions to computer screens and digital signage displays. Harris is an international communications and information technology company, and VBrick Systems is a provider in streaming and online video systems and solutions. The VBrick video appliance and InfoCaster solution can be configured interchangeably into a network, providing a unique value proposition.