las vegas -- The Professional Audio Manufacturers Alliance (PAMA) held its second annual business retreat this past December 1-2 at the Hyatt Lake Las Vegas. The meeting was attended by the senior executives of 14 leading pro audio manufacturers. The PAMA coalition was developed to address common interests of its members, such as trade show policy and industry research.
"The first retreat laid the groundwork for much of what we accomplished in our first year, and this year's meeting was equally valuable in helping us to highlight the vital issues where we can focus our efforts and make a contribution," PAMA executive director Paul Gallo said. "We were also able to pinpoint some key areas where new initiatives are critical for the continued growth and prosperity of pro audio as an industry and our members in particular."
As a result of the first retreat, the professional audio industry now has its first ever worldwide factory sales tracking research study for the microphone market segment. At this year's retreat, according to Gallo, it was agreed that the alliance should expand its successful research efforts and initiate an international, industry-wide sales tracking program for multiple product categories in 2005. "The success of the microphone project proves that it is possible for manufacturers to collaborate and share information in the service of a common goal. I am confident that this success can and will be expanded to include other product categories."
In the nearly two years since its inception, PAMA's membership has grown to include 25 companies, representing virtually every segment of the industry.
Qualified companies are encouraged to join PAMA by contacting Paul Gallo at firstname.lastname@example.org.