MADRID, SPAIN--John Ryan announced the completion of a three-channel digital signage network in 500 branches of Caja Mediterráneo. Placed in high-traffic areas of the branch and branch exterior, the screens convey an array of promotional and informational messages in eight languages.
Caja Mediterráneo has used the network to further its locally oriented marketing strategy. With thousands of possible programming permutations in force at any point in time, no two branches play identical content.
The system is operated by John Ryan’s Web-based Messaging Manager content creation and management tools. Five different internal departments regularly use the system, as well as external agencies and translators.
“The dynamic messaging system has improved awareness of our offers while improving customer satisfaction with the branch in general,” said Francisco Galiano, Deputy General Manager of Retail. “Sales results reflect these improvements.”