SOPOT, Poland – The three Cooperative Banking Associations in Poland (Co-Ops), comprised of more than 580 banks nationwide, have implemented BSTV, a dedicated digital signage system, powered by Scala. The system was installed by DDS Poland, a certified Scala partner. DDS Poland, which also manages the platform for the Co-Op, recently implemented similar digital signage systems for Alior Bank and Bank Zachodni WBK.
Over the past decade, larger banks have begun filtering into the smaller, more remote villages that traditionally have been dominated by the Co-Ops. Competing against the significantly larger marketing departments and budgets has been difficult for the Co-Ops, resulting in a considerable loss in market share.
“We needed a solution that was cost-effective, yet innovative enough to grab our clients’ attention and clearly communicate the benefits of working with us versus the larger banks,” said Jacek Marmulewicz, Vice President of the Board for Commerce at BS in Olawa, Poland. “Scala and DDS Poland delivered that solution. Together, they have given us the ability to deliver sophisticated, branded, dynamic content that combines text, graphics, video, and real-time information to our clients and prospects. Our Co-Op now appears unified, modern and in-touch with our clients’ needs.”
The full options system consists of four BSTV display modules per bank outlet. All four screens can display the same message simultaneously, or each screen can be programmed to broadcast different content that can be integrated into one display function or work as an independent solution. The banks can either display Co-Op-wide news and information or share market specific service updates and local news. The platform currently supports sales and customer service operations in 22 outlets of several Co-Ops. Without needing to add any additional marketing staff, the Co-Op banks are now able to unify all marketing activities among all outlets.
Scala and DDS Poland made it possible for the Co-Ops to modify the digital content easily through intuitive menus and a dedicated user website. All authorized bank employees can send content updates and input via the Internet to the operator, who can then quickly and easily implement the changes. Co-Ops now can produce and modify commercials instantly, as well as provide infotainment, including weather forecasts, local and international news, up-to-date foreign currency exchange rates and content from selected RSS feeds. The quality of these ads and news feeds is on-par with any competing bank, large or small.
“This network combines information from the cooperative banks and news feeds in single displays. DDS’ full-service approach eliminates any extra work or investment from the banks and guarantees high-quality, dynamic content,” said Oscar Elizaga, Vice President of Scala, EMEA. “I am very pleased that Scala was chosen to power this network and that it was able to support the project as it developed into a multi-site communication channel.”