SENSIO Technologies announced that its broadcast to cinemas, live and in 3D, of the 2010 FIFA World Cup South Africa has been a success.
From the first kickoff on June 11, SENSIO 3D technology enabled soccer fans all over the world to view 25 FIFA World Cup matches live, in 3D and on the big screen. Over the 30 days of the championship, over 4,500 screenings of its most popular games took place across the globe in 475 cinemas in 33 countries.
"SENSIO has participated in many historical 3D firsts in our ten years of business, but the global delivery aspect of this worldwide event from South Africa is unlike anything else in its scope," said SENSIO president and CEO Nicholas Routhier. "We're particularly proud to have been able to secure the confidence of FIFA and deliver with such a short turnaround time of two and a half months. It's testimony to the great working relationship we have with our partners, IDC, Eutelsat and Cinedigm, and also demonstrates the dedication of the SENSIO team. I'd like to thank everyone involved for their contribution."
This pioneering event, which constitutes yet another crucial milestone in the evolution of 3D broadcasting, could not have happened without the existence of the SENSIO 3D Live Global Network, which already comprises over 700 theatres in 33 countries, and continues to expand. It is also now supported by the SENSIO3DLive.com™ website, which enables the cinema chains and theatre operators of the SENSIO 3D Live Global Network to register, free of charge, their live 3D events and give fans a direct link to the appropriate ticketing sites.
"The SENSIO 3D Live Global Network is an important force in the development of the market and the website is a valuable tool for promoters of live 3D events," said Richard LaBerge, executive vice president and chief marketing officer at SENSIO. "The success of the 2010 FIFA World Cup proves that live 3D events constitute a worthwhile market and, through the site, event-producers and their distribution networks can reach audiences on a global scale. From the public's point of view, the site enables fans to find out what live 3D events are being broadcast and where they can view them, all in one place."
"Making the most of the burgeoning public interest in this truly immersive experience depends very much on the impact made at the outset," LaBerge continued. "We are already in discussions for delivery of other live 3D events, and content-producers know they can count on SENSIO's visually lossless, reliable, robust, proven 3D solutions, as well as our extensive network of distribution partners, to fully support them in their goal of placing sports, music and entertainment fans at the heart of the action."