GoGo Cast Digital Merchandizing

GoGo Cast Inc. announced an in-store collaboration with Tri Star Energy LLC. The partnership calls for the installation of GoGo Cast’s high-definition Go-Screen’s in 228 company-owned and dealer retail locations.

GoGo Cast’s high-definition Go-Screen’s will provide Tri-Star customers with meaningful and informative content while delivering unique customer and location data, said the company. The digital displays reach a captive in-store audience conveying the right messages at precisely the right time to help influence buying decisions directly at the point-of-purchase, according to the company.

Tri-Star customers will enjoy content that enhances the store experience and helps them make smart purchasing decisions and have a greater awareness of sale prices and special promotions, said the company. Vendors will benefit from an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising, said the company.

“We look forward to increasing our customers shopping experience and building greater customer loyalty for all our vendors’ brands,” said Steven Hostetter, CEO at Tri Star LLC, Nashville, Tenn.

The agreement between GoGo Cast and Tri Star calls for installation of Go-Screen’s digital displays in the majority of its 228 company-owned and dealer convenience store locations by the end of the third quarter 2010, said the company.

“I am very excited to be working with Tri Star to deploy a new and elite in-store program for their retail locations,” said David Paolo, president and CEO, GoGo Cast, Cranston, R.I. “Our networks ability to deliver real-time, dynamic content makes GoGo Cast the venue of choice for retailers and brands alike to reach a critical mass of qualified buyers.”

For more information, visit http://www.gogocast.com

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