Digital Signage Metrics Webinar September 18 -

Digital Signage Metrics Webinar September 18

Publish date:

The numbers - the metrics, that can profile the value and strengths, and areas that can improve network performance in communicating to patrons, shoppers, visitors, travellers, staff and students will be highlighted, along with best practices in capturing and maintaining this intelligence and planning input.

This free, one hour webinar, taking place on Wednesday, Sept. 18, 2013 2 p.m. - 3 p.m. EDT, is suited for those involved in digital signage and place-based network planning, operations, sales and investment.

Attendees will learn:

•Why some key metrics matter more than others.
•How to know and describe value
•Indicators that are useful to optimizing the network.
•How to create a growth "score-card".
•Where action may be required to activate network growth.
•Tactical approaches to gaining the funding required for growth.

Presenters for this session include:

•Paul Lindstrom, Senior Vice President, Nielsen on Location
•Andy McRae, General Manager, Dot2Dot Communications
•Lyle Bunn, Digital Signage Analyst, Advisor, Educator, BUNN

The URL for the recording of this session will be sent to all who register.

Questions in advance are invited. Send to

For more information and registration, visit


Image placeholder title

Digital Signage Network Operator Webinar

This webinar will provide a portrait of the science and art of achieving of digital signage ROI along with the rules of ROI, which when obeyed, assure the achievement of communications, marketing and business goals by dynamic location-based display.

Image placeholder title

DSF-BUNN Network Operator Bootcamp Webinar

Following Media Week in New York, including the DPAA Media Summit and Investors Conference, the changing role of digital signage and digital out-of-home networks will be described. Place-based signage is moving beyond “advertising value” to “value as a medium”. It must deliver viewer engagement and contribute to omnichannel communications success, and so the way the medium is presented and sold by place-based network operators, and purchased by agencies, brands and others who pay for “flights,” campaigns, messaging and sponsorship is changing.