Cisco announced that its digital signage technology, part of the Cisco Digital Media Suite, is helping to power the new marquee at the NASDAQ MarketSite in the heart of New York's Times Square. Harnessing the network as a delivery platform, Nasdaq is using Cisco's Digital Media Players, the Cisco Digital Signs hardware platform, to simplify the management and distribution of high-definition and on-demand video, motion graphics and other dynamic digital content to this highly visible digital sign located above the entrance to NASDAQ's MarketSite.
To celebrate the unveiling of the new NASDAQ marquee, members of Cisco's Digital Media Systems business unit participated in the NASDAQ Closing Bell ceremonies on Thursday, April 1, in New York.
In the coming months, NASDAQ plans a phased expansion of Cisco Digital Signs technology across various NASDAQ sites, including 1 Liberty Plaza in downtown New York; this will include the deployment of additional digital media players and video encoders.
Using Cisco Digital Signs, NASDAQ can captivate passersby with visually stunning content while improving efficiency and operational costs. The digital media players can be attached to virtually any on-premises digital signage display at any location. They can also remotely publish centralized content over the Web to NASDAQ's extensive network of digital signs.
The Cisco Digital Media Suite is a comprehensive offering of social video, digital signage and business Internet Protocol TV systems that can help transform how organizations communicate and collaborate.