Samsung Introduces Low-Cost Basic LCD Series

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SAN JOSE, CA--Samsung Electronics has begun mass-producing a more economical line of digital information displays for indoor applications, where round-the-clock use isn't needed.

Pointing to a large range of retail, food outlets, schools, museums and other locales where 24-hour operation is not needed, Samsung said it's new Basic Digital Information Displays (B-DID) will considerably widen the market for digital displays around the world.

"Outlets that do not require around-the-clock use of digital information displays can now get the quality of a high-grade promotional or advertising display at a highly affordable price," said Scott Birnbaum, vice president, LCD group, Samsung Digital Solutions business. "More and more companies are realizing that digital information displays are not simply TVs in a commercialized venue, but rather advanced electronic signage needed by smaller businesses and chain stores where limited usage is required."

Samsung's new high-quality, low-end LCD line is cost-competitive with consumer television, yet features designs specifically suited for commercial applications. It will begin shipping next month.

Unlike traditional TVs, the displays are designed to be mounted in either landscape or portrait configurations. The new Samsung line is available in 32-inch, 40-inch, 46-inch and 52-inch sizes and comes with an 18-month warranty.

Boasting a contrast ratio of between 3000:1 and 4000:1, the new line makes use of liquid crystal technology better than that used today for digital televisions. The advanced technology makes the displays more reliable for extended use, and its heat-resistant characteristics permit better heat management.

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