With OfficeMax locations across the United States now featuring digital signage and many additional stores scheduled through 2007 and 2008, ADFLOW Networks and Matrox Graphics have collaborated to provide a technology solution enabling OfficeMax to reach their business objectives: to captivate, inform and entertain customers in-store.
ADFLOW Dynamic Messaging System and the Matrox Millennium P650 multi-display graphics card combine to provide a technology solution that is designed specifically to incorporate OfficeMax’s vision – to create a customer-orientated environment that provides exceptional customer service, in addition to entertaining customers while they wait.
OfficeMax has taken full advantage of this digital signage initiative by using LCD screens to inform and educate shoppers, enhance the OfficeMax brand, promote selected merchandise and deliver featured price promotions within their print and document services area.
OfficeMax Advantage and mid-size stores will continue to incorporate in-store media into their store environments. Each store features two 40-inch LCD panels, designed and mounted to aesthetically fit within a newly-designed menu board located in the high-traffic printing service area. In order to realize OfficeMax’s vision of dual screens that display continuous content, yet at regular intervals can also display their own separate content, ADFLOW Networks and Matrox Graphics provided a unique solution. Using ADFLOW’s DMS technology, content is centrally controlled and managed enabling OfficeMax to update content as frequently as required, via the Internet. Inserted into the ADFLOW Media Player and powering the graphics of the two screens is the Matrox Millennium P650 multi-display card that provides the flexibility to stretch content across both screens or to broadcast independent content per screen.
“The Matrox Millennium P650 graphics card’s ultra slim, low-profile design coupled with its targeted digital signage feature set made it the ideal choice to complement the ADFLOW Media Player,” says Ron Berty, Matrox Business Development Manager for Digital Signage. Working with the flexibility of the ADFLOW DMS and Matrox Millennium P650, OfficeMax delivers continuous scheduled brand and promotional content, targeted to specific shopper demographics. OfficeMax also broadcasts a live CNN satellite feed, using unique directional sound technology, to inform and entertain customers, without disrupting their shopping.
Compelling and targeted content, delivered by ADFLOW Digital Signage Network and Matrox Graphics, onto high-resolution displays, are helping OfficeMax to accomplish their objectives of engaging and entertaining in-store customers and enhancing the OfficeMax brand.