BILLERICA, MA--Broadcast Pix recently launched a new Channel Program for the Americas to support its rapidly expanding marketing efforts and explosive growth.
"We're seeing tremendous demand for our products," said Ken Swanton president of Broadcast Pix. "Moving forward we intend to rely upon our channel partners to respond to a flood of customer inquiries and interest in a timely, effective manner," said Swanton.
The new three-tiered Broadcast Pix Channel Program includes: Elite Business Partners, Channel Partners, and System Integrators organized into six regions of North America, plus Latin America. Broadcast Pix has six regional sales managers to oversee channel activities and sales in each of the six regions.
To recognize their investment and commitment, Broadcast Pix lists Elite Business Partners on its web site, and provides them with training, sales leads and technical support. During second quarter 2008, the number of Broadcast Pix Elite Business Partners swelled from four to 50, dramatically increasing the company's marketing presence across the United States, Canada, Mexico, and Latin America.
"By assuring profitability for our business partners, we expect to see a further surge in sales, revenue, and profits," said Arco Groenenberg, director of sales, Americas, based in San Francisco. "In this mutually beneficial vendor-dealer relationship, Broadcast Pix will be providing its channel partners with sales leads, marketing, and technical support, and in turn, these resellers will build our business by conducting product demos and sales events, as well as driving home sales."
To qualify as a Broadcast Pix Elite Business Partner, the dealer must meet sales goals of about $50,000 per month and invest in a Slate 1000 HD (or better) integrated production switcher. While Elite Business Partners own their own demo system, the second tier, Channel Partners, are non-demoing partners. Broadcast Pix hopes to advance Channel Partners to Elite Business Partners status over the next six to 12 months. The third group, Systems Integrators, is comprised of video professionals that design, specify, and sell all Broadcast Pix system solutions-in the context of projects they are consulting or managing. While they do not demo systems, systems integrators are critical because they open the door to Broadcast Pix installations in government, educational, religious, and corporation settings.