The Digital Signage Association and the Self-Service & Kiosk Association have announced plans to merge and form a new organization called the Digital Screenmedia Association (DSA).
The Advisory Board of the Digital Signage Association agreed to the merger on April 6. The Self-Service & Kiosk Association Advisory Board voted in favor of merger during its meeting held in conjunction with KioskCom and The Digital Signage Show.
The Digital Signage Association, which in March announced its decision to incorporate as an independent 501(c)(6) non-profit organization, and the Self-Service & Kiosk Association had formed a merger discussion task force comprising members from both groups to deal with the many details involved before making the recommendation to its respective advisory boards.
With the approvals of both Advisory Boards, the new organization was filed with the state of Illinois as a non-profit trade association called Digital Screenmedia Association, according to the organization.
In addition to addressing the needs of the digital signage and self-service industries, the new association will look for ways to serve users, deployers, vendors, integrators, agencies and network operators in all areas of digital technology applied to audience engagement, including mobile services.
Stuart Armstrong, president of EnQii North America and president of the Digital Signage Association, will serve as president of the Digital Screenmedia Association. Janet L. Webster, president of Creative Solutions Consulting and president of the Self-Service & Kiosk Association, will serve as an executive vice president in the new association.
The group plans to complete the merger process by June 1.