At this year’s Digital Signage Expo, visitors will experience a major new audience analytics suite that ensures digital signs are highly interactive and accountable. The new solution integrates Capital Networks Ltd’s (CNL) industry leading broadcast and dynamic digital signage software, with CognoVision’s award-winning AIM audience measurement & retail intelligence suite. The off-the-shelf solution enables organizations such as retailers, airports or medical centres, to analyse, track and direct the movements of customers, and have a clear picture of how digital signs are influencing their behavior.
The integrated solution provides critical audience metrics and enables media content on signs to be customized – automatically – based on viewer characteristics, effectively delivering the right message to the right people at the right time. As a result, the solution delivers demonstrable ROI. Visitors to the booth can see the technology in action – how, for example, a sign’s content changes if it detects more male viewers and an advertisement for a male grooming product could be displayed to hit the target market.
Haroon Mirza, director of business development for CognoVision, commented: "CNL was the first digital signage provider we have ever partnered with and I’m delighted to be at the show with them to premiere our complete suite of audience measurement systems which includes the core AIM – Anonymous Impression Metric – system alongside AIM Traffic, Queue Tracking and Heat Map technology. Organizations around the world are using digital signs to effectively display customer information and marketing campaigns. Our technology takes their deployment to a new, strategic level – ensuring those signs are highly relevant and converting into sales. Companies are using our solutions today and the market for intelligent audience and traffic measurement is growing at a dramatic rate."
CognoVision's fully automated AIM platform is an audience measurement system optimized for use in digital signage networks using proprietary face detection and people tracking technology to find viewers' faces detected by digital optic devices. CNL’s Audience digital signage software platform provides all the tools needed to create, manage and play out dynamic digital signage. The sophisticated creation, scheduling and management ability of Audience software has been fully integrated with CognoVision's AIM platform to provide an unprecedented level of accountability in real time.