Israel’s Orange Selects C-nario’s Digital Signage Platform for New Concept Shops Network -

Israel’s Orange Selects C-nario’s Digital Signage Platform for New Concept Shops Network

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C-nario announced that Israel’s Orange cellular company has selected C-nario’s digital signage platform for Orange’s new experience shops (concept shops). C-nario’s platform manages interactive digital screens displaying Orange’s portfolio, including cellular communications, landline communications, Internet, etc. In addition, the screens display content from Israel’s Orange entertainment website – Orange Time. The interactive screens enable also to enter various Orange applications and experience the use of these applications. With the advanced digital display, visiting the shops becomes an impressive experience.

In addition to the screens displaying Orange’s portfolio, C-nario’s digital signage platform manages smaller (7-inch) screens, displaying information about cellular phones located above the screen. The ability to update the screens immediately with relevant content while the phones are being changed saves time. In addition – the use of digital content attracts visitor attention and is more prominent than using printed content.

Israel’s Orange new concept shops network will include an array of shops nationwide, with a number already in operation. C-nario’s digital signage platform will enable Orange to remotely and centrally manage all displays at the shops.

“C-nario’s digital signage platform enables Orange to increase client experience, presenting the client with Orange’s range of products and services in a very attractive and focused way,” said Erez Paz, Vice President, Marketing and Content, Orange Israel. “The digital displays are part of the innovative and exciting design of the new shops, which are an additional step of our service.”

“Orange is leading the way in service and in increasing client experience, and is doing it with various means and by integrating innovation and creativity,” said Yael Elstein, Vice President Marketing, C-nario. “Integrating digital displays in shops is a milestone in delivering messages by visual effects, integrating real-time updated information and managing content from one center. C-nario will apply to the concept shops its cumulative experience from hundreds of clients worldwide, including Club Med in France, McDonald’s restaurant networks in Singapore, Armani and Nike shops in the US, airports in the US and China, and many others.”

C-nario’s platform operating the state-of-the-art digital displays is C-nario Messenger, developed by C-nario – unique software for management, command and control of complex video and multimedia displays on many screens, while synchronizing between the screens. The content being presented can be controlled and selected according to the target audience at the venue.


C-nario Messenger 3.1

C-nario unveiled the latest version of its Messenger™ system, a comprehensive Digital Signage operation platform, at the Integrated Systems Europe 2008 trade show in Amsterdam,  January 29-31. The C-nario Messenger is a comprehensive distribution, display, and management platform for informational, promotional and commercial messaging in public and corporate facilities. Features of the new Messenger 3.1 include the C-nario Calendar workflow plug-in, an easy to use graphic calendar interface that allows users to combine explicit and loop-based playlists and to immediately see what media content is scheduled to playback. The C-nario Play List Generator, another innovation of C-nario, enables automatic creation of several play-lists, according to rules related to location, content items and day parts, and advanced proofing tools. These tools are essential for the operation of large scale displays networks...

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