STOW, OH--Audio-Technica has been selected as the official headphone supplier for the recently-opened GRAMMY Museum (SM) in Los Angeles. More than 60 pairs of ATH-M30 Closed-back Dynamic Stereo Monitor Headphones have been selected for use in the museum's exhibits because of their sonic accuracy, comfortable design, operational endurance and rugged construction. The 30,000-square-foot facility celebrated its grand opening with a slate of activities December 3-6, 2008, the culmination of The Recording Academy's and the GRAMMY Awards' milestone 50th anniversary year. The museum is located within L.A. LIVE, the downtown Los Angeles sports, entertainment and residential district, and across the street from the STAPLES Center, the venue where the 51st Annual GRAMMY Awards telecast will take place on February 9, 2009. "We are thrilled to be working with Audio-Technica," said Robert Santelli, Executive Director of The GRAMMY Museum. "The ATH-M30 Headphones will allow visitors to The GRAMMY Museum to experience our exhibits in a richer and more exciting way."
The GRAMMY Museum has been established to explore and celebrate the enduring legacies of all forms of music, the creative process, the art and technology of the recording process and the history of the premier recognition of excellence in recorded music -- the GRAMMY Award. The museum features interactive, permanent and traveling exhibits, with four floors of dynamic and engaging multimedia presentations. Audio-Technica is an integral part of the museum's interactive content, as the majority of the exhibits in the self-guided museum tour involve a meticulously chosen soundtrack, which attendees will hear through the Audio-Technica ATH-M30 Headphones. The GRAMMY Museum experience features educational and public programs designed to engage young people, students, music fans, industry professionals and more. Events to be offered include music classes for children, mentoring and question-and-answer sessions with visiting artists, lectures by music industry veterans, film screenings, and concert series and artist showcases, among others. Additionally, the museum has developed partnerships with local colleges and universities to offer programs for students working toward a career in music. "It is an honor to have A-T chosen as the headphone of choice for the audio exhibits at the GRAMMY Museum," stated Gary Boss, Audio-Technica Marketing Manager. "Each year, Audio-Technica microphones are featured at the annual GRAMMY Awards Show, so to be part of this permanent exhibit reinforces and enhances our association with leading industry visionaries and standard bearers."