POPAI Hosts Emerging Technology Webinar

Get the latest update on new technologies that matter most to you. Join POPAI, the global association for Marketing at-Retail, for a focused analysis on these game-changing emerging technologies, held Thursday, August 14, 2008 from 3:00 - 4:30 pm EDT.

Retail technologies continue to proliferate, and many - like RFID and digital signage - can have significant impacts and implications for your customers, your prospects, and your bottom line. Whether you choose to take a leading-edge technology position in your market niche, or prefer to focus on the most promising few after initial trials succeed or fail, your team can benefit from keeping abreast of the latest developments and insights on promising new technologies.

In this webinar, retail technologist Jeff Sandgren will provide a brief overview on current trends, and then concentrate on a "deeper dive" look at the top few that are most likely to matter to you. Sandgren will address your top picks (plus one he thinks you should have picked) for the drill-down analysis. Sandgren is the Principal/Owner of Sandgren Consulting, LLC, a consultancy focused on optimizing Return-On-Investment for targeted retail technologies. Sandgren has spent two decades focused exclusively on retail merchandising technologies and solutions. He managed store-level retail systems for American Stores' Jewel-Osco division in Florida, was director of Marketing for Electronic Retail Systems, was director of Marketing for the E Ink Corporation (a spin-off of M.I.T.'s Media Lab) exploring commercial opportunities for electronic paper and Radio Frequency Identification (RFID) in Marketing at-Retail, and was director of Merchandising for Checkpoint Systems.

This webcast will provide a deeper understanding of how dynamic innovations in retail technology will impact marketing at-retail and how to utilize them to meet your customers' needs and grow your business. You will walk away with:

- Intelligence on the "best few" technologies for 2008 - 2010.

- Insights on how these innovations affect marketing at-retail.

- Ideas for leveraging these developments in your business.

- Plus...the first ever "Nexties" Award for the technology your peers choose as most promising.

This webcast, which offers 1 MaRC credit in Category II, is sure to offer key insights on top prospects. Registration is $125 for members, $250 for non-members. Are you a member of POPAI? If you join within 30 days of registering for our events you will receive the member rate. Please note: Only one computer site sign-in is allowable per registration. POPAI reserves the right to charge for any additional site sign-ins.

For more information or to register, visit www.popai.com.