Manhattan-based NightVision Network LLC is replacing its software with BroadSign(TM) DMLS as part of a nationwide expansion of its digital signage network into premier nightclubs and bars. Due to the combination of BroadSign's software and NewSight displays and technology, NightVision is poised to become the most advanced digital signage operation in the country.
NightVision's 3D flat-panel screens are already at work in nightclubs and bars in New York City and the tri-state area. The specially rendered high- impact 3D content appears to float 2-4 ft. in front of and into the screen in full-motion video without any special eyewear. The content loop is composed of advertising, MTV-style entertainment content and venue-dedicated content. NightVision is geared towards the affluent 21-35 year-old active consumers who are usually hard to reach via traditional media advertising. The programming is exposed to 400,000 patrons on a monthly basis. According to NightVision's executives, the ads catch the attention of club-goers when they are in a positive, stress-free frame of mind.
Following the success of the initial deployment, the company decided to increase the number of venues. The planned expansion required an upgraded system for distribution of content, hosting, support and maintenance, with emphasis on scalability. Upon evaluating several other options, NightVision chose BroadSign's application.
"Today, when executing ad placement for their clients, advertising agencies, media planners and media buyers require a higher level of 'proof of performance.' We knew we had to find distribution management software that would provide accountability and adapt to the network's ever-changing needs. For NightVision, BroadSign was the apparent choice knowing we could depend on the application to grow with us as we expand to more and more venues across the country. We are excited to start utilizing the BroadSign product and are looking forward to a long-lasting partnership," said James Zahakos, EVP, Director of Corporate Development of NightVision's parent company Magnetic Media LLC.
NightVision plans to roll out 125 sites by the end of 2006 and bring the number of venues to 300 by the end of 2007, using the newly released 5.0 version of BroadSign(TM) DMLS.
"With NightVision, BroadSign is widening its share of the night-life entertainment market and we are happy to have earned the right to be the media sales and delivery engine for this high-profile digital signage network," said Brian Dusho, EVP of Sales and Marketing of BroadSign International.
For more information visit http://www.magneticnetworks.com, or visit http://www.broadsign.com