New AV Event On Horizon For MENA Region -

New AV Event On Horizon For MENA Region

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ABU DHABI—Integrated Systems Events and CMP Information announced the launch of a new exhibition for the professional AV and systems integration industry to serve the Middle East and North African (MENA) markets. The inaugural Integrated Systems Middle East Africa (ISMEA for short) will take place 23- 24 March 2009 at the Abu Dhabi Exhibition Center (ADNEC), which is billed as the most modern convention center in the world.

The agreement between Integrated Systems Events—which is a joint venture between InfoComm International and CEDIA—and CMPi will see the two companies being jointly responsible for selling, organizing, and promoting ISMEA as the sole tradeonly exhibition in the region fully focused on audiovisual and electronic systems integration technologies.

“With the spectacular growth of its flagship Integrated Systems Europe show in Amsterdam, together with its pioneering IS Roadshow and IS Russia events, Integrated Systems Events has blazed a trail for the professional AV and systems integration business across Europe,” comments Chris Fountain, Group Director, CMPi UAE.

As well as a highly focused two-day tradeshow for the commercial and residential systems integration industry, ISMEA will feature

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ADNEC is billed as being the most modern convention center in the world. an extensive program of education and training, developed jointly by CEDIA, InfoComm International, and exhibiting companies, and with a particular emphasis on manufacturer participation.

Mike Blackman, Managing Director, Integrated Systems Events, stresses that ISMEA’s target audience will stretch well beyond the AV industry’s core channel partners. “The nature of the Middle East and Africa market, with its diverse range of large-scale construction projects in just about every conceivable sector, means that architects, project managers, and interior designers are just as important to the AV value chain as integrators and contractors.”


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