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BrainJuicer Appoints Orlando Wood as Managing Director of BrainJuicer Labs

BrainJuicer®, has announced the appointment of Orlando Wood to Managing Director of BrainJuicer Labs and has appointed him to sit on the Company’s Management Team.

BrainJuicer Labs draws on the latest understanding about human behavior from psychology, neuroscience, behavioral economics and the social sciences, to develop new and more revealing research approaches that are better able to explain and predict human behavior. Orlando’s appointment to the Management team demonstrates BrainJuicer’s ongoing commitment to innovation through its Labs initiatives, and the key role they are expected to play in the Company’s growth.

“Orlando has made huge strides for BrainJuicer since first taking full-time responsibility for Labs,” remarked BrainJuicer’s Chief Juicer, John Kearon. “His appointment to Managing Director of BrainJuicer Labs recognises his outstanding contribution to BrainJuicer and its commitment to building the Labs team so that it can continue to create the innovative products that clients and prospects find so appealing.”

Orlando took up a full-time innovation role in 2009, and since joining BrainJuicer in 2005, he has developed and shaped a number of BrainJuicer's research methodologies. His work on the role of emotion in communication testing has challenged traditional models of advertising and advertising measurement and won both ESOMAR Best Methodology and ISBA Advertising Effectiveness awards. Orlando frequently speaks at industry events on BrainJuicer’s research innovations and how these fresh approaches can change businesses for the better.

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