FARMINGDALE, NY--Claudio Lastrucci, managing director of amplifier manufacturer Powersoft, headquartered in Italy, announced the appointment of Ken Blecher as VP and director of business development for the U.S. operation of Powersoft Advanced Technologies, LLC. With more than 25 years of experience in the manufacturing, contracting, and consulting segments of pro AV integration and tour sound, Blecher will be teaming up with Thomas Bensen, U.S. VP and director of operations, at Powersoft’s U.S. facilities in Farmingdale, NY. Blecher will be at InfoComm 2010 (Booth C7798), June 9 to 11, at the Las Vegas Convention Center, to meet with clients and press.
“Tom Bensen has enabled us to lay the groundwork in the U.S. and his commitment and efforts have resulted in rapid growth and increasing demand for Powersoft amplifiers in the region," Lastrucci said. “To enhance these efforts, we hired Ken Blecher because his expertise and relationships will greatly benefit our existing and new customers in the touring, installation and amplifier module markets, bringing the Powersoft brand to a new level of recognition. Ken’s presence demonstrates our strong and continued commitment to the North American marketplace.”
“I look forward to working with the entire Powersoft team to continue growing the infrastructure in the U.S.,” Blecher added. “Powersoft has a rich history of developing and implementing unique new technologies. My immediate attention will be to increase the exposure of these technologies thereby raising awareness within the professional audio community of the values and benefits of Powersoft amplifiers on all levels.”
“Ken coming on board adds a new dimension to our market presence,” Bensen said. “I look forward to working side-by-side with him to continue to grow Powersoft’s support chain. This is a major step in the company’s expansion and in the strengthening of the Powersoft brand within the U.S.”