Mercedes-Benz Belgium, iDklic Deploy Signage

iDklic has been selected by Mercedes-BenzBelgium to deploy the company's first digital signage network nationwide. Over 65 dealerships have already been equipped with the iDklic Media solution.

Whether customers are waiting for their cars to be repaired, or simply passing by, they can enjoy Mercedes-Benz branded content informing them about the history and the novelties of the world-famous brand.

"By using iDklic's integrated digital signage solution, we are able to unify the visual communication at our dealers and convey the Mercedes driving experience. A flat-panel, high-definition NEC digital signage display can portray the driving experience far more vividly than a two-dimensional poster or a newspaper ad ever could," said Kris Coumans, Sales and Marketing director of Mercedes Benz-Benelux. "In addition to brochures, we want something that would appeal to our customers on a more sophisticated level, right when they walk in through the door.

"The overall objective of the network is to communicate more effectively by standardizing the communication and increasing the Mercedes branding within the dealerships. Using the iDklic Media solution, we are able to communicate more dynamically towards our end-customers. Long term, we envisage to expand the visual communication by adding additional screens," said Coumans, then adding that "the choice for NEC public displays and iDklic was made because they reflect the Mercedes quality standard."

The selection of the content as well as the front-end programming will be executed by Mercedes-Benz Belux. The network of screens will be managed and programmed through the headquarters of Mercedes-Benz in Woluwe.

The content selected by Mercedes-Benz Belux mainly originates from Mercedes-Benz TV (, the Internet TV channel of the brand. The entire broadcast loop is a well studied mixture of television commercials and documentaries.

iDklic Creative, iDklic's in-house creative studio, will deliver content adaptation services and the production of commercial messages on the network. All of the content is played in full screen to take full advantage of the HD ready resolution of the display. Idklic Creative will ensure that the information being broadcasted to customers is always interesting and timely.

iDklic installed the digital signage network for Mercedes-Benz Belux and continues to provide all the dealerships with ongoing maintenance and management for their digital signage network.

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