Digital Signage Connection (DSC), the news and information portal supported byDigital Signage Expoas its year-round resource for digital signage professionals and end users invested in the digital signage space, announced the latest installment of its monthly webinar series will take place Thursday, Dec. 1 at 2 p.m. EST.
Adrian Weidmann, Founder and Principal of StoreStream Metrics, will present “The Promise & Pitfalls of Facial Recognition & Biometrics,” a topic that was also addressed by the Digital Signage Expo Advisory Board’sNetwork Councillast August.
“The ability to trigger creative messaging based on consumer moods, facial expressions, etc., will create more interaction with the consumer and brand, said Ian Dallimore, Director of Innovation & Sales Strategy at Lamar Advertising. If done correctly and subtly, the viewer isn’t even aware they are attracted and engaged with the ad. Facial recognition allows this.“
More information on this and other Digital Signage Connection webinars can be found at
Attendance for the 30-minute webinar is free, butregistration is requiredathttp://www.anymeeting.com/PIID=EC58DF82804A3E
The monthly webinar series, sponsored byNEC Display Solutions, will focus on topics relevant to all aspects of digital signage from technology to content, including:
·Dec. 1 – The Promise & Pitfalls of Facial Recognition & Biometrics
·Jan. 26 – How Advertising is Expected to Evolve with Smart & Connected Cities
·Feb. 23 – How to Ensure that Content Remains a Priority With the Increased Focus on Displays & Hardware
About Digital Signage Connection
Digital Signage Connection (DSC) was launched in 2011 to provide an online link to the digital signage community for industry rookies and veterans alike. DSC creates a connection between end users, integrators and digital signage providers through a combination of real-life examples, industry news, webinars and featured blog posts. In partnership with Digital Signage Expo (DSE), DSC established a year-round news and information source for the largest international trade show and educational conference exclusively dedicated to digital displays, interactive technology and digital communications networks. With content updated daily and six newsletters per month, Digital Signage Connection is the top news and education source for the industry.