Many AV integration firms fail to recognize that achieving success is often the direct result of company ethics, of doing the right thing instead of the easy thing.
Noted author and AV professional Jay B. Myers is set to keynote the 2021 AV/IT Summit, which is being held virtually on Thursday, Aug. 5.
The best way for AV integrators to respond to adversity is to look beyond it, anticipate and prepare for the changes ahead, and embrace the possibilities.
Understand that the COVID-19 pandemic crisis has changed the entire world forever and there will be no going back to business as usual, but entrepreneurs and small business owners who are resilient can succeed.
These days, too many salespeople in the AV industry are good at answering their phones and becoming order takers. Is that really selling?