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What’s an HBX Again? Nevermind. Harvard Business School Rebrands Its Online Offerings. (EdSurge)

"Harvard University’s famed business school has an announcement to make: Forget HBX. "—Source: EdSurge

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WHY THIS MATTERS:

What’s in a name? Turns out, a whole lot of marketing potential. Read why Harvard is abandoning “HBX” for its online business school offerings in favor of "Harvard Business School Online.” In addition to capitalizing on the prestige inherent with the name “Harvard,” they’ll also avoid being confused with MOOC providers that end in X.