PRI Releases Research On Retail RFID Deployments - AvNetwork.com

PRI Releases Research On Retail RFID Deployments

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The Platt Retail Institute has released its "Insights into Deploying RFID Systems in Retail" report, exploring how several retailers approached their RFID system deployments.

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Many retailers have rolled out RFID technology in their stores, while others are just now testing its ability to improve operational efficiencies and ensure a more accurate inventory count. The report discusses the experiences various retailers have had with their RFID deployments, as well as benefit from the insights that may be valuable to retailers considering the use of RFID systems.

In a round table discussion, four panelists offer their advice to retailers who are considering a test of RFID technology. The round table was moderated by Steven Keith Platt, PRI Director and Research Fellow, and Director of Research, Retail Analytics Council. The participants include Karl Bracken, Senior Vice President, Supply Chain Transformation, Target, Marshall Kay, Partner, RFID Sherpas, Rene Saroukhanoff, Senior Director, Global Merchandise Planning, Reporting & Analytics, Levi Strauss, and Allan Smith, former Senior Vice President and CIO, Lululemon Athletica.

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Bringing Research to Retail

Economists define a recession as two consecutive quarters of negative growth of Gross Domestic Product. Before this officially occurs, it can sure feel like a recession. Like right now. Our economist friends won’t officially pronounce that the  U.S. economy is in a recession for another couple of months. But putting lipstick on a pig does not alter the fact that it is a pig, or a recession.    You might now inquire as to how we managed to find our way into this (or, as stated by two other noted economists in 1930 “this is another fine mess you have gotten me into,” MGM Films). The next logical question is, of course, how deep and how long? At the Platt Retail Institute, we like going out on a limb, because economic forecasting is not our day job, and we can’t get fired if we are wrong. Hey, at least we take a position. In any case, our response is a very straight forward: not very deep and not very long. Here is why to both.