Noted digital signage professional Beth Warren of Creative Realities presented the keynote address at The Digital Signage Event, hosted by Systems Contractor News and AVNation, on March 4.
During her keynote, titled “Potent, Powerful, Purposeful: How Digital Signage Can Increase Your Bottom Line,” Warren explored how digital signage technologies can help drive the acquisition of new customers and retention of current ones, and show how to ensure digital remains a source of business growth irrespective of vertical or consumer target.
[ Digital Signage Event Keynote Outlines Opportunities for Consumer Engagement, by Matt Pruznick ]
The Digital Signage Event gathered AV professionals to connect, collaborate, and discover the ever-expanding world of digital signage. Read our in-depth coverage of the day's panel discussions.
“As customers get back into the real world, we’ll need to make sure we have systems that are ready to deliver the stories retailers and others are looking to tell,” said Tim Albright, founder, AVNation. “Beth will help you create powerful experiences and serve up purposeful messages.”
“The focus of the session is to guide those considering digital as commercial or visual merchandising tool to assess choices as they would any other media or marketing lever—so that it earns its right for funding,” added Warren. “I look forward to speaking at the event and receiving live questions from the audience on March 4.”
Held virtually on March 4, The Digital Signage Event took a deep dive into the ever-expanding world of digital signage—panels will cover everything from DooH to video walls and digital signage software. The event also featured a digital exhibit hall showcasing new and innovative digital signage products from major manufacturers like Sony and more.