The Dali Museum in St. Petersburg, FL is celebrating Dali’s art and legacy with “Dali Lives,” a groundbreaking artificial intelligence (AI) experience that reimagines Salvador Dali in the present day.
Visitors can learn more about Dali’s life, his work, and his larger-than-life personality from the person who knew him best: the artist himself. The much-anticipated “Dali Lives” will be a permanent installation and opened at The Dali Museum on May 11, what would have been Dali’s 115th birthday.
Watch the video (opens in new tab) below to learn more about making "Dali Lives".
"Dali Lives” employs machine learning to create a version of Dali’s likeness, resulting in an uncanny resurrection of the mustached master for visitors to experience. The charismatic life-sized Salvador Dali will greet visitors on a series of interactive screens throughout the museum, personally welcoming guests to The Dali, addressing present-day conditions, and speaking about the motivations behind his masterpieces. Dali will even snap and share selfies with guests before they leave.
The Dali partnered with Goodby Silverstein & Partners (GS&P) of San Francisco to bring the master of Surrealism back to life. The project began by sorting through hundreds of interviews, letters, quotes, and existing archival footage from the artist. GS&P then used more than 6,000 frames and over 1,000 hours of machine learning to train an AI algorithm to learn aspects of Dali’s face. The AI then generates a version of Dali’s likeness to impose on an actor’s face and expressions, followed by meticulous sound engineering to sync Dali’s actual words with the new footage. The result is over 45 minutes of new footage from the reimagined Dali, spanning 125 videos, for thousands of combinations, so each visitor may experience completely different interactions with Dali.
[High Tech Storytelling: Museums, Exhibits, and AV (opens in new tab)]
“What ‘Dali Lives’ adds is a sense of emotion,” said Dr. Hank Hine, director of The Dali Museum. “If visitors can empathize with this man as a human being, then they can relate to his works much more directly and much more passionately. It’s a special entry into Dali’s spirit, allowing visitors to engage with the artist in a completely revolutionary way.”