Skip to main content

Finding Your Quest in Life

Finding Your Quest in Life

In his book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (opens in new tab), Eddie Yoon addresses the concept of a job versus a quest: “A job is often something people have to do, whereas a quest is something people want to do. People tend to think of jobs as a nine-to-five experience, but a quest consumes you 24 hours a day, seven days a week.”

This sent me into a deep-thinking spiral. I love my job, but I have to do it every day. What is something I want to do, not just every day, but every hour, every minute, every waking second? What is my quest in life?

I really enjoy lots of things—traveling, sparking conversations, reading, mentoring young professionals; I have a long list of passions. But what is that one thing that I want to eat, sleep, and breathe?

Then, it hit me. I love to learn. I’m what they call a life-long learner. I’m an old dog who wants to learn new tricks. I want to know the who, what, when, where, and why. It’s probably a big part of why I enjoy my job so much. I get to wake up every day and write about new technologies, people, and experiences. My quest in life is to learn.

All of the passions I mentioned above lead back to this pursuit. I travel because I want to learn about other cultures. I love speaking with people because I want to learn how their life experiences have shaped them. I read because I want to explore new worlds and beef up my vocabulary. I mentor young professionals because I enjoy sharing the things I’ve learned. I also enjoy mentoring because I learn from my mentees—I’ve gained so many new skills and found new ways of thinking from working with the next generation of leaders.

I guess you could say I’m a “superconsumer” of books—especially library books. Yoon defines a superconsumer as a someone who is “passionate about and highly engaged with—and maybe even a little obsessive about—a category. Check, check, and check. I’m particular about what I read but I also read across a wide variety of categories; you’ll find everything from the latest celebrity biography to Kurt Vonnegut, to modern poetry laying around my house. I’m passionate about what I read. I want to shout it from the rooftops when I find a great read—check my social feeds and you’ll find all my most recent recommendations. I love to purchase a new book and then give it away for someone else to enjoy so we can have a shared experience.

What kind of shared experiences are you creating, and is that cultivating your own group of superconsumers? I recommend finding an answer to that question and finding it quickly.

Megan A. Dutta is a pro AV industry journalist, and the former content director for Systems Contractor News (opens in new tab)(SCN) and Digital Signage Magazine (opens in new tab), both Future U.S. publications. Dutta previously served as the marketing communications manager at Peerless-AV (opens in new tab), where she led the company’s marketing and communications department. Dutta is the recipient of AVIXA's 2017 Young AV Professional Award and Women in Consumer Technology's 2018 Woman to Watch Award. Dutta is co-founder of Women of Digital Signage (opens in new tab), an organization designed to provide a pathway to promote networking, mentoring, and personal growth.