Sustainability: How Far Has Pro AV Come?

Extron Ecofficient
Extron's Ecofficient initiative spotlights energy efficiency across the company's AV product portfolio. (Image credit: Extron)

Sustainability is not a new innovation in Pro AV. The industry has long strived to reduce its carbon footprint for a greener tomorrow, whether that be replacing packaging to more biodegradable products or advancing the longevity and recyclability of hardware solutions. There have been major advances in just a few years, but there is much work to be done.

SCN Sustainability Logo

(Image credit: Future)

Recently, SAVe has been front and center in the Pro AV sustainability revolution. Since its founding in 2022, the nonprofit has seen progress within the AV industry toward meeting the 2030 Sustainable Development Goals. "But let’s be honest," said Tim Alevizos, SAVe board member and co-chair of marketing and PR, "the scope of the challenge we’re facing is gigantic. If the 2030 SDGs are to be achieved, it’s going to take a concerted global effort that goes well beyond what we can achieve in the AV sector."

Whether it is events like the SAVe 2026 Global Conference (coming this October) or manufacturers making impactful changes, SAVe applauds incremental progress and efforts to reduce e-waste and longevity of products. However, as Alevizos explained, SAVe is a catalyst for change on a larger scale.

"To fulfill our mission, we need more volunteers—and, specifically, more leaders—to step up for the sake of future generations and, indeed, the planet itself," he noted. "Our advice is for people in our industry, and far outside it, to take action as individuals and as organizations, but not to step there: We need to act collectively in a broader sense, and that requires leaders who can inspire, educate, unite, and organize people and resources to achieve the 2030 Agenda for Sustainable Development."

Here is how some companies are paving the way for reaching these goals.

'Ecofficient' and Paper Packaging

Extron has made sustainability a major focal point. Its Ecofficient initiative, developed in response to the sunsetting of the ENERGY STAR program for commercial AV devices, spotlights energy-efficient excellence across its entire AV product portfolio. It signals Extron’s ongoing commitment to reducing power consumption, lowering operating costs, and supporting global sustainability goals.

“At Extron, we’ve always believed that sustainability and performance go hand in hand," said Joe da Silva, VP of marketing, Extron. "Opportunities for sustainability and conservation are evaluated at every step of a product’s life, from power supply designs leveraging GaN [gallium nitrade] technology for cooler and more efficient operation, to shipping materials optimized for recyclability, to our product recycling program that minimizes landfill waste."

One way to reduce Pro AV's environmental footprint is about how the technology is delivered. Switching to eco-friendly packaging is big step, reducing shipping costs and providing much greener transport.

Lightware Visual Engineering, which has already reduced its carbon footprint by designing and manufacturing its solutions in a centralized headquarters, switched to all-paper packaging in the next step of its ESG strategy. The biodegradable, recyclable paper-only packaging will be used for Taurus UCX, Taurus TPX, Taurus TPN, OPTX, and OPTN products. Packaging is still secure, yet it offers plenty of benefits for a greener tomorrow.

SAVe Logo

(Image credit: SAVe)

Sustainable and Socially Responsible

Sustainability has long been a part of the PPDS philosophy. The display manufacturer was eco-conscious before it was trendy in Pro AV. PPDS focuses on low-energy solutions with long-lasting shelf life. For example, PPDS e-paper solutions, like the Philips Tableaux, save energy and maximize technology uses, further reducing a carbon footprint.

As the saying goes, the apple doesn't fall too far from the tree.

Last August, TPV Technology, the parent company behind PPDS as well as TP Vision, MMD Monitors and Displays, and AOC, earned the EcoVadis Platinum Medal. Founded in 2007, EcoVadis provides business ratings, having screened more than three million companies across 185 countries, awarding bronze, silver, gold, or platinum honors. The platinum recognition places TPV Technology in the top 1% globally as one of the most sustainable and socially responsible manufacturers in Pro AV.

Not long ago, Kinly's net-zero targets were validated by the Science Based Targets initiative (SBTi). This achievement—which, per Kinly, made it the first global systems integrator to have the honor—validates the work the company has done towards achieving "net-zero greenhouse gas emissions across the value chain by 2050; reducing absolute scope 1 and 2 GHG emissions 54.6% by 2033 from a 2023 base year, as well as scope 3 GHG emissions by 61.1% per EUR value added within the same timeframe," according to a recent release.

It isn't simply big displays and packaging that are focused on enhancing the carbon footprint. Last summer, L-Acoustics invested in French-based MagREEsource. Per the company's report on the partnership, it introduces a "breakthrough circular economy model for the professional audio industry" that focuses on magnet recycling and manufacturing technology.

There are many hands in the pot helping to stir a greener future in Pro AV. And that is exactly what SAVe's goal continues to be. "It won’t be easy," Alevizos admitted. "Systemic change is required. But there is strength in numbers, and we have the numbers on our side to create the groundswell necessary to achieve the 2030 Agenda for Sustainable Development. We won’t be satisfied until the potential of our movement for change is fully realized."

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Wayne Cavadi
Senior Content Manager

Wayne Cavadi is the senior content manager of Systems Contractor News. Prior to taking a leap into the Pro AV industry, Wayne was a journalist and content lead for Turner Sports, covering the NCAA, PGA, and Major and Minor League Baseball. His work has been featured in a variety of national publications including Bleacher Report, Lindy's Magazine, MLB.com and The Advocate. When not writing, he hosts the DII Nation Podcast, committed to furthering the stories and careers of NCAA Division II student-athletes. Follow his work on Twitter at @WayneCavadi_2 or the SCN mag Twitter page.