The State of AV/IT 2026: Panasonic
Randy Dickerson, Vertical Account Manager, Broadcast, Sports, and Enterprise at Panasonic, shares insights on the ongoing transition to networked AV and the role the cloud and AI play.
AVT Question: Please share insights on the ongoing transition to networked AV and the role the cloud and AI play.
Thought Leader: Randy Dickerson, Vertical Account Manager, Broadcast, Sports, and Enterprise at Panasonic
As network AV systems become the industry standard, organizations face a common challenge: how to modernize without disrupting existing operations. A complete tech overhaul isn’t always the solution, and replacing entire ecosystems can be costly and disruptive to existing production workflows. By taking an incremental approach, broadcast teams can integrate IP-based technology alongside legacy hardware-based equipment, extending the value of existing investments and laying the foundation for future growth across network AV.
Connected ecosystems can simplify software updates, incorporate emerging AI capabilities, and simplify integration with IT workflows, allowing production teams to evolve without sacrificing existing technology and operations.
Randy Dickerson, Vertical Account Manager, Broadcast, Sports, and Enterprise at Panasonic
Live production and broadcast teams require flexibility and adaptability, making AVoIP ecosystems a game changer. With remote management capabilities, teams can create scalable workflows and streamline control of multiple systems from a central management hub. This enables technicians to manage live video streams, audio inputs, and preset AV assets without the need for additional hardware. For teams with existing AV infrastructure, network AV adoption doesn’t have to be all or nothing. With hybrid AVoIP and hardware-based ecosystems, teams can replace outdated equipment as needed, using network solutions to support existing systems—not overtake them. Over time, teams can adapt to operating over IP networks and use the technology to streamline their workflows. For live production and broadcast AV teams, this means saving time, simplifying workflows, and enabling scalable, large-scale operations.
With incremental tech upgrades and the adoption of AVoIP solutions, production teams are never static. Connected ecosystems can simplify software updates, incorporate emerging AI capabilities, and simplify integration with IT workflows, allowing production teams to evolve without sacrificing existing technology and operations.
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Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.