Although Scharff Weisberg is more know as a corporate presentation company, it continues to make its mark by offering innovative digital signage solutions. Case in point, the new Sprint videowall at the entrance to American Airlines Terminal #8 at JFK Airport. And as you might expect, this is no “LCD panels on a stick” solution. Scharff Weisberg is one the advanced production companies in the U.S., and it has consistently brought the highest level of video, lighting, and staging production values to Broadway plays, high level corporate presentation, Hollywood film openings, and more.
“Fifty to sixty manufacturers have a direct relationship with our sales division,” notes Scharff Weisberg vice president Scott Schachter. “We’re one of the very few sales companies that can provide comprehensive sales and support for lighting, audio and video products. This allows our clients to purchase any kind of entertainment technology secure in their knowledge that they will receive effective sales and service support. ”
The sales division recently sold 14 46-inch NEC MultiSync X461UN LCD displays to Tronic for the eye-catching, curved Sprint videowall in the American Airlines Terminal at JFK. The NEC displays are revolutionizing how videowalls are perceived. An ultra-thin bezel allows for screen-to-screen distances between two adjacent displays of only 7.3mm – a nearly 450 percent improvement over NEC’s previous MultiSync 20 series displays. The barely-perceptible gap between the X461s ensures an almost seamless image across all of the displays.
“Scharff Weisberg is one of the first to install these new displays,” says John Ackerman, Scharff Weisberg’s project manager on the job. “For the Sprint installation, the very thin-bezel LCDs are oriented vertically in a 2x7 array to create a curved videowall guaranteed to capture the attention of travelers.”
The videowall, designed by Tronic Studio in conjunction with Goodby, Silverstein & Partners, showcases the functionality, speed and breadth of Sprint’s products and services. It also includes quirky information about New York City as well as realtime data about flights, weather conditions and traffic on major local roads.
Experiential design and production firm Formavision oversaw the fabrication and installation. Scenic Corp., under owner Randy Alexander, crafted an elegant custom frame to encase the 14 X461 displays. Three Byte Intermedia served as AV designer and software programmer for the project and determined the most effective display configuration, specified the X461s as well as supplied a custom video solution featuring 11-megapixel native resolution frame sequence playback.
Scharff Weisberg’s sales division also furnished Three Byte with a complement of Dell computers and Matrox triple-head-to-go cards to complete the videowall’s connectivity infrastructure.
“Scharff Weisberg always has access to the latest gear and the best people, so it was a no-brainer to bring them on for this high-pressure, short turnaround project,” says Olaaf Rossi, president of Three Byte Intermedia.
At Scharff Weisberg Michael Alboher was video engineer for the project and T.J. Donoghue the installation supervisor.
Chris Keitel programmed the videowall for Three Byte.
Scharff Weisberg and Video Applications are collaborating partners to clients requiring unique and imaginative solutions for their event, spectacle and large-meeting lighting, sound and video needs whether local, national or worldwide.
For more information:
www.scharffweisberg.com or www.videoapps.com