CEDIA is Expanding Research Plan in 2013 - AvNetwork.com

CEDIA is Expanding Research Plan in 2013

Author:
Publish date:

When economic times are tough, owners of small businesses—like ESC companies—have very little margin for error when making business decisions. The more savvy owners look to market research data to help them make more informed decisions, according to CEDIA’s market research manager, Erica Shonkwiler.

“We used to get calls all the time by the media and investors asking about the size of our industry,” she explained, “but in recent years it’s been our members calling to say, ‘We need more help here’—not just benchmarking, but also about emerging technology opportunities to sustain them through this tough time.”

Those calls inspired the CEDIA board to expand its market research program to include more surveys and reports in 2013, along with accompanying white papers from its technology department. The association’s annual Size and Scope of the Residential Electronic Systems Market in the US study also will be expanded to include Canada for the first time.

CEDIA is splitting its benchmarking survey and report into two, separating finance, operations, and marketing questions from staffing, benefits, and compensation, and covering each more thoroughly.

Later in the year, CEDIA will tackle a consumer study to find out what technology products consumers already own, what they want in their homes, what their understanding level is of the different technologies currently available, who they want to see installing those technologies in their home, and what installer certifications and credentials mean to them.

Two other 2013 studies will be collaborative efforts between the CEDIA research team and its Dave Pedigo-led technology department. Those projects will identify and analyze emerging technologies and how to address them as an ESC.

Until this year, the full results of CEDIA’s benchmarking research project were only available to those who filled out the survey. A much less detailed version was available for sale, and the industry at large was offered only a thumbnail sketch of the results via a press release. In 2012, CEDIA made the benefit that goes back to the participant much greater, with a customized report and action steps for implementing changes to their businesses. Also in 2012 those CEDIA members companies with at least one CEDIA-certified member on staff were given access to “a subset” of the data.

“The responses we’ve gotten from our members with a certified staff member have been enormous,” Shonkwiler said. “They’re so pleased with what they’ve seen that now they want to participate in the research next year and get even more benefits.”

Related

As Planned, Gefen Founder Steps Down promo image

As Planned, Gefen Founder Steps Down

As the latest example of a move that has become routine when entrepreneurial companies are acquired by large corporations, Gefen LLC yesterday announced that its founder, Hagai Gefen, has left the company to pursue other interests.

CEDIA Releases Annual Benchmarking Survey

CEDIA has released key findings from its 2012 Benchmarking Survey, which evaluates the state of the CEDIA member electronic systems contractor businesses for calendar year 2011 and reports on 2012 expectations.

Image placeholder title

Hall Research Expands Sales Team

Tustin, CA-- Hall Research has expanded their sales team.     Kirk Lane. Wayne Childs. Wayne Childs and Kirk Lane will serve as business development managers for the Eastern and Western United States, respectively. Both will report to AJ Shelat, vice president of

CEDIA Reveals EXPO 2012 Keynote

CEDIA has announced that Dr. Michio Kaku will give the Opening Keynote Presentation at CEDIA EXPO 2012.   Dr. Kaku is an internationally recognized authority on physics and predicting trends based on the latest research in science. His book Physics of the Future: How Science Will Shape Human Destiny and Our Daily Li