Platt Retail Institute Opens EU Office -

Platt Retail Institute Opens EU Office

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The Platt Retail Institute has announced the opening of an EU office in Silkeborg, Denmark. With this strategic foothold in the EU, the Platt Retail Institute extends its abilities to provide unparalleled service to banks and retailers around the globe.

Platt Retail Institute offers strategic consulting and ground-breaking research expertise on the impact and benefits of digital communication networks (DCN). PRI is able to illustrate the rationale for, and strategies behind, significant worldwide DCN deployments. Operating as an independent research and consultancy since 2002, PRI delivers the impartial business analyses and strategies necessary to an organization considering a DCN implementation. In addition to our research and Working Papers, PRI publishes the Quarterly Retail Analytics newsletter. We will soon introduce the first-ever North American and European DCN Activity Indices.

Steven Keith Platt, PRI's Director and Research Fellow, advises, "A primary focus of the Denmark office will be the banking and retail industries, as well as consulting to firms that wish to sell digital signage products to banks and financial institutions. In addition to consulting, we will execute digital signage deployments, provide strategy, metrics, content creation, management and integration, as well as turn-key program management. From site surveys to managing pilots, hardware and software selection and deployment, PRI can direct every aspect of a successful bank digital signage deployment in the EU."

Managing the Denmark office is Brian Andersen, a digital signage veteran who spearheaded a highly successful rebranding campaign for Denmark's Jyske Bank of 120 branches. While at Jyske Bank, Mr. Andersen managed content strategy and development for 700 digital signage screens, 200 kiosks, and 500 touch screens. The rebranding resulted in twice the number of new accounts being added during its first year. Jyske brand awareness soared from 30- to 80-percent during the first month of the campaign.

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