TruMedia Makes Audience Measurement Affordable -

TruMedia Makes Audience Measurement Affordable

Publish date:

TruMedia Technologies, a provider of real-time audience measurement and proactive advertising solutions, has announced the release of iTRI, a simplified audience measurement solution intended for experiencing and demonstrating proactive advertising (PROM) and face-based audience measurement first hand.

iTRI software is installed on a PC and works with any USB camera. The application has three modes, generating up to 12 hours of audience data at a time. The application also demonstrates TruMedia´s content based reporting and proactive advertising capabilities based on the viewer’s gender using pre-loaded fixed ads.

“iTRI is a great demonstration tool which we hope will speed up the learning curve by making audience measurement accessible to everyone, however it is not an alternative to our iCapture solution.” Said Jerry Henzen, VP sales & marketing at TruMedia “The integrity of the data collected is critical and companies serious about audience measurement will need sophisticated hardware which can measure audiences at wide angles and within viewing distance from the screen, which is unfortunately the limitations of using a USB camera.” Mr Henzen continued, “If you are going to deploy more than one or two systems a PC based solution simply isn’t cost effective. iCapture uses a small dedicated DS video processor which is extremely robust and runs independently of the operating system or player.”

iTRI will be sold for $9.95 per month.

TruMedia Technologies Inc. is a provider of real-time, automated audience measurement solutions for the out-of-home display industry. Its proprietary and field-tested video analytics technology measures visual attention towards posters, digital signs, TV monitors, display windows and in-store product displays. The company’s solutions accurately track exposure to media, advertising and merchandise and can be used to proactively change content.

Headquartered in Tampa, Fla., TruMedia has sales offices and research and development facilities in Israel. The company’s privacy policy ensures that it will not record, share or store any images or personally identifiable data.

For more information on TruMedia products/services, or to download iTRI, visit


eCAFtech Audience Measurement Solution

eCAFtech, provider of audience measurement and proactive advertising, announced the availability of audience measurement solution under wireless transmission network. By integrating the latest wireless transmission technology, this new solution DSVC-200 is expected to generate true viewing data for transportation hubs

Scala Ramps Up Audience Measurement Offerings

Scala has just announced that it is partnering with TruMedia Technologies, provider of real-time audience measurement and proactive advertising solutions, to provide the AlliO audience measurement system and AlliO Proactive Marketing Solution (PROM) to Scala Certified Partners. AlliO PROM is an application programmin

Venco Intros Audience Measurement Screens

Venco Electronica, an electronics solution provider with more than 25 years in the Spanish industrial electronic market, has announced the integration of TruMedia's iCapture audience measurement solution into its digital signage screens. Venco's DS for Digital Screens division produces turnkey DS solutions, including HD resolution screens, platform, audience measurement, and communications. Venco screens are the first to include a fully integrated audience measurement solution with built in iCapture Camera and SmartBox. Embedded screens are available as 46- and 52-inch hi-definition LCD screens, plus 46-, 52- and 65-inch totems.

Bulzī and RMG Networks for Audience Measurement

RMG Networks and Bulzī Media have announced a partnership to deliver real-time micro-audience measurement capabilities to their Digital Place-Based Media networks, consisting of more than 130,000 digital screens. The new capability allows RMG to accurately measure and report audience in any Designated Market Area or lo

Reflect Systems and VideoMining For Audience Measurement

Reflect Systems, provider of digital signage software and services to retailers, financial institutions and advertising network operators, has announced the formation of a partnership with VideoMining Corporation. The partnership between the two companies provides retailers and out-of-home advertisers with the ability to fine-tune their existing or planned digital media deployments based on detailed analysis of consumer activity and shopper behavior. As part of Reflect’s “Digital Signage Consulting Toolkit”, the offering brings to customers VideoMining’s patent protected technologies and processes for turning in-store video into actionable intelligence resulting in improved user experience and higher impact returns for any out-of-home media campaigns...