3DFusion Ready for 3D Digital Signage ? - AvNetwork.com

3DFusion Ready for 3D Digital Signage ?

Author:
Publish date:

After a number of public events involving presentations of 3DFusion display technology, Insight Media Analyst Matt Brenneshultz has commented that “The 3D Fusion display is the one I was thinking of when I said Auto Stereoscopic Displays (ASD) were good enough for digital signage.”

On Oct. 27, 2010, 3DFusion participated in the Kagan/Panasonic 3D Media Markets event at the Waldorf Astoria, organized by PK World Media. The event included such industry figures as Jeffrey Katzenberg and John Landau. The overall consensus was that 3D without glasses is 5 to 10 years away.

3DFusion president Steve Blumenthal was on the Roster as a member of the technology panel and surprised the audience by inviting them to visit the 3DFusion business suite, located upstairs in the Waldorf, to experience the picture perfect 3DFMax glasses free 3D ASD, and to see a real time, live 3D stereo camera capture display.

The members of the audience who followed Steve’s invitation knew that they had just seen “the future” of 3DTV, 5 to 10 years ahead of time. The conclusion was plain and simple, 3DTV without glasses is here, NOW.

Two weeks later, at its Public Debut, 3DFusion treated two different audiences to its commercially ready glasses free 3D technology. At an invitation of AEG and Island Def Jam Music Group, 3DFusion converted the Bon Jovi music video of “What Do You Got?” into glasses free 3D format. 3DFusion treated the Best Buy Theater Times Square audience of the Bon Jovi concert, to a presentation of the glasses free 3D video on four 3DFusion displays. The audience was stunned.

In the words of Insight Media Analyst Matt Brenneshultz “I saw the Bon Jovi video images and they looked good. Very good, in fact…. I would say if 3D Fusion AS-3D is good enough for Bon Jovi fans, it is good enough for football fans and advertisers.”

On the same day, at the Customer Engagement Technology World (CETW) trade show at the NY Jacob Javits Center, a totally different audience focused on Digital Signage was exposed to 3DFusion glasses free technology at the Vira booth.

Once again the participants of the show were impressed with the unprecedented clarity of 3D images without glasses. According to Insight Media “Their (3DFusion) display not only had acceptable resolution and few AS-3D artifacts as you moved around but it had excellent color, brightness and contrast”.

And as a New York City Industry publication, Examiner.Com reported on CETW in its Nov 12 issue, “One of the most exciting technologies on display was 3D Fusion’s remarkable three-dimensional television …..this one did not require special glasses to deliver a highly effective three-dimensional image, which is visible from every angle that a standard 2D flat panel monitor is.”

As Ilya Sorokin, CEO of 3DFusion stated “It took us four years to get here, but we finally showing the world that 3D is not only beautiful and natural but it can be enjoyed without constrains and discomfort of the 3D glasses”.

President Stephen Blumenthal added, “ because we can integrate Math Algorithms with the classical 3D optical, left /right stereo pairs, we make the depth element of the image adjustable, just like brightness and contrast on a standard TV. In essence, we have created a new dimension in mastering, interacting, and optimizing the 3d video signal”

Further confirmation came from Daily Variety editor, David Cohen’s November 17 article quoting CEO James Carlton of HC 3D and his business partner Charlotte Huggins, producer of "Journey to the Center of the Earth." (3D Movie)

Huggins said: "Without a doubt it's the first glasses-free 3D I've ever seen that completely worked for me," adding that "I have never wanted my HDTV at home to be 3D until (seeing the 3DFusion)."

Carlton said, "I had the same feeling I had when I saw HD for the first time in 2003. If the technology is what it appears to be, it could be groundbreaking."

The unique position of the 3DFusion end to end technology platform is that it addresses all of the aspects of glasses free solutions. The key to the 3DFusion 3DTV platform is its ability to adjust the depth factors of the image, to the taste, comfort and visual preference level of the viewer.

Related

3D Workshops at Digital Signage Expo

Insight Media University will be presenting the "Demystifying 3D: The Complete Guide to Autostereoscopic 3D Display Technology" workshop series as part of the upcoming Digital Signage Expo. The workshop series will be held on Tuesday, February 22, 2011 at the Las Vegas Convention Center, just prior to the ope

Insight Media Autostereoscopic 3D Digital Signage Report

Insight Media has released its latest report titled: 2011 Autostereoscopic 3D Digital Signage Report. It is an evaluation of glasses-free autostereoscopic 3D display technology, solutions and opportunities in digital signage. The ability to capture someone's attention with an image that literally pops off the screen

Pacific Media Associates 3D-Ready Projection Report

According to Pacific Media Associates (PMA), the worldwide market information experts on front projectors, the worldwide front projector market for 3D-enabled models will grow from about 1.0 million during 2010 to nearly 5.4 million in 2010. "PMA forecasts that the lion's share of annual shipments will be those model

Digital Signage Technology Summit Ready for InfoComm

Strategy Institute – provider of digital signage, in-store TV and narrowcasting education – is holding the Digital Signage Technology Summit in conjunction with InfoComm '08, and registration is still open. The Digital Signage Technology Summit, a new event for professionals in the AV and information communications industries, will be held at the Las Vegas Hilton on Monday and Tuesday, June 16-17, 2008. The official kick off for the InfoComm exhibition in Las Vegas will be on Wednesday, June 18. The Digital Signage Technology Summit will complement and augment InfoComm's exhibitors and attendees through discussions on how to maximize the value of digital signage, and how to determine the best fit in the constantly growing industry for each client/project.

Insight Media 3D Report

Insight Media’s whole team of 3D analysts attended CES again this year to cover 3D from the lens to the living room. “Our team of analysts combed the CES show floor and off-site suites to gather as much information on the 3D ecosystem as we could,” noted Chris Chinnock, President of Insight Media.  “Afterwards, we the

Image placeholder title

Ogilvy Chooses Magnetic 3D For Digital Lab

Magnetic 3D has announced that it has been selected by Ogilvy to represent glasses-free 3D display technology in Ogilvy’s Digital Lab in New York. After vetting various technologies, Ogilvy chose to feature a 42” Allura display with Enabl3D™ Technology in its New York location.

Sharp Expands 3D Ready projector Line

Sharp has added five 3D Ready DLP BrilliantColor professional projectors to its growing 3D lineup, offering a variety of brightness levels, resolutions and features for almost any venue or application, the company says. Available in two different chassis sizes, the new projectors are well suited for classrooms, corpor