Clear Channel Outdoor has announced that its digital billboard networks will provide the public with real-time tally updates and final results of the 2008 Presidential Election through live RSS-feeds from msnbc.com, reaching millions of motorists, commuters and pedestrians. From Los Angeles to New York, 250 Clear Channel digital billboards, 300 Digital Smart Tops on New York- and Boston-based taxis, and signage provided by Clear Channel Branded Cities in Westgate City Center in Arizona will show results of the electorate and popular vote.
Additionally, leading up to Election Day, Clear Channel is posting a Public Service Announcement (PSA) with creative from the “Declare Yourself” organization, reminding individuals to vote. Advertisements and public service messaging are scheduled into a rotation and can be dynamically updated by satellite as needed. While this flexibility greatly benefits advertisers, it is also pivotal to community awareness. Clear Channel Outdoor’s digital networks are used by the FBI to display “wanted” messages across the country to apprehend criminal suspects, and by AMBER Alert programs enabling local law enforcement to disseminate and almost instantaneously update both text information and any available photographs when a child has been abducted.
“Clear Channel Outdoor’s growing digital billboard networks now offer access to a an ever wider audience, and we are proud to bring to the travelling public instant election results updates about one of the most important presidential elections in American history,” said Paul Meyer, president and CEO, Clear Channel Outdoor for the Americas.
For more information on Clear Channel Outdoor products/services, visit www.clearchanneloutdoor.com.