POPAI Ramps Up 09 Events - AvNetwork.com

POPAI Ramps Up 09 Events

Publish date:

POPAI, The Global Association for Marketing At Retail, has a full slate of events, going into the 2nd-4th quarter 2009.

For more information, including full lineups and registration for events below, visit POPAI.com

April 16th 3:00pm-4:30pm: POPAI U On the Web
A View From the Balcony: Insights, Trends, and Opportunities to Leverage Design
Presenter: John Gleason, A Better View Strategic Consulting

May 19th 3:00pm-4:30pm: POPAI U On the Web
Marketing to Women in Transitional Times
Presenter: Craig Ostbo & Ted Morgan, Koopman Ostbo

June 3rd-4th: POPAI Producer at Retail Conference (PaRC)
Hilton Suites- Chicago, IL
POPAI's PaRC is for producers of at retail media to provide unique insights into improving everyday aspects of the business. Speakers include expert practitioners from the world of producers, academia, brands, and retailers. Keynote Address from Dun and Bradstreet's AllBusiness blogger and consumer insights expert Mike Kraus. POPAI's PaRC also includes POPAI's Hall of Fame induction ceremony at the Art Institute of Chicago.

June 23rd 3:00pm-4:30pm: POPAI U On the Web
Feeding the Digital Signage Monster: A Guide to Not Going Broke After the Customer Says Yes!
Presenter: Jeff Porter, Scala

July 13th-14th: POPAI University Masters Program
Northwestern University- Evanston, IL
POPAI University's Masters Program is an intensive, two-day curriculum that will both increase your knowledge of the industry as well as put you on the fast track for earning POPAI's Marketing at Retail Certification (MaRC).



POPAI University: Shopper Marketing

POPAI University On The Road, presents “Shopper Marketing: When consumers become shoppers” Thursday, February 7, 2008, Toronto, Ontario 8:30 am - 11:00 am Have you ever thought that consumer and buyers are two completely different people, even when it's the same person? With the numerous lapses of the commercial offer and the increasing trend of channel-blurring, this affects all sectors of the retail business and can have a tremendous impact on marketing strategies. Stephane Drouin, SVM partner, will expose attendees to the principles of Shopper Marketing and present key learnings to help score wins in the retail business. Here are a few of the learnings that he be covered throughout the session...

POPAI Hosts Emerging Technology Webinar

Get the latest update on new technologies that matter most to you. Join POPAI, the global association for Marketing at-Retail, for a focused analysis on these game-changing emerging technologies, held Thursday, August 14, 2008 from 3:00 - 4:30 pm EDT. Retail technologies continue to proliferate, and many - like RFID and digital signage - can have significant impacts and implications for your customers, your prospects, and your bottom line. Whether you choose to take a leading-edge technology position in your market niche, or prefer to focus on the most promising few after initial trials succeed or fail, your team can benefit from keeping abreast of the latest developments and insights on promising new technologies. In this webinar, retail technologist Jeff Sandgren will provide a brief overview on current trends, and then